Idea Book

February 23, 2017
Intel
Intel

Intel is one of several exhibitors using virtual reality to attract attendees. Guests don headsets for a five-minute experience that combines product education with interactive games.

Photo: Kayla Hernandez for BizBash
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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