CDW Healthcare

CDW Healthcare has created a game-show-like experience at its booth. Six attendees can participate at one time, using tablets to answer questions and solve puzzles displayed on a large screen. Prizes include virtual-reality headsets and raffle tickets for a drawing for a Google Home voice-activated speaker.
Photo: Kayla Hernandez for BizBash

Not a dealership, the FordHub is the car company's first open-ended pop-up location.
Photo: Courtesy of Ford

At the FordHub, an interactive LED display features more than 5,000 Ford toy cars illuminated with color and movement patterns.
Photo: Courtesy of Ford

Guests can try their luck at navigating a futuristic world on wobbly boards.
Photo: Courtesy of Ford

Using virtual-reality technology, guests can attempt to build Mustang vehicles while "atop" the Empire State Building. Friends watch the build happening in real time.
Photo: Courtesy of Ford

Signage guides guests through the various experiences, as do “FordGuides"—experts on both the space and the brand’s vehicles—stationed within the space.
Photo: Courtesy of Ford