Interactive Walls

A 20-foot-long interactive wall of letters in the lobby gave guests an opportunity to create words.

Guests could leave comments on an interactive graffiti wall marked with the SodaStream logo.

CNN used this type of interactive video wall during its election coverage and now it's available for events. PSAV offers two standard sizes, each using 46-inch square screens configured in either a two-by-two or three-by-three format. The company can also create custom screens of any size. The wall operates like a large iPad with about two dozen apps to create maps, presentations, and games. The product can be used as a presentation screen in educational sessions or in common areas as interactive digital signage, for example to provide venue maps and sponsor information. At a trade show, the wall can display exhibitor logos and information when users click on a specific booth. Within a booth, users can input their email addresses to receive additional information, creating an instant lead retrieval system.

An interactive plasma graffiti wall, sponsored by Heineken, let guests try out their virtual tagging skills.

Blowing on pinwheels in one section triggered the movement of balloons in the walls video image. In another area, an audio mixer allowed guests to push a lever to start a variety of events: a laser party with dance music, flickering taxi lights, or turning the Williamsburg Bridge lights on with the sounds of a train going by.