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Artists set up in a shipping container created customized Vans sneakers hand-painted with motifs from the California-set show.

Using symbols, equations, and words from Albert Einstein, a robotic chalkboard artist would draw portraits of guests that were sent via Twitter using a specific handle and hashtag. Guests were notified via Twitter just before their sketch began.

Comedy Central’s annual Kegs and Eggs event featured a paint-by-the-numbers mural for Broad City, where guests could color in blank sections of the painting. Other activations including a dunking booth, several photo opportunities, and spray-painted temporary tattoos.