LG’s activation covered nearly 5,000 square feet inside the Phoenix Convention Center, home of the Final Four Fan Fest. Upon entering, fans were invited to enter their contact information into a registration system for a chance to win one of LG’s newest 65-inch TVs.
Photo: Courtesy of LG
To introduce fans to LG’s new TwinWash system, organizers built a mini basketball court with LED LG logos embedded in the floor. As the logos illuminated, fans had to run to those spots and then throw T-shirts into the LG front-load or SideKick mini washer to earn points.
Photo: Courtesy of LG
In the Let’s Make a Deal-style game, LG demonstrated its new InstaView refrigerators, which have a glass window on the door that illuminates when touched. Fans could opt to turn in their LG lanyard for a chance to knock on the refrigerator door and reveal a prize inside, which ranged from water bottles and sunglasses to big items such as TVs.
Photo: Courtesy of LG
To showcase the color and clarity of LG’s new OLED TVs, Advantage created a motion-sensor-based slam-dunk simulator. Fans built their avatar on an LG G Pad tablet and then demonstrated their ball-handling skills in front of the stacked TVs. The motion-sensor technology, created by Next/Now, picked up those movements, and the avatar on the screens replicated them.
Photo: Courtesy of LG
Each of the four days, LG created what appeared to be a spontaneous celebration, complete with a marching band and cheerleaders, to award one random fan a new TV.
Photo: Courtesy of LG
To encourage fans to share photos on social media, Advantage used the Social Slots game from EventsTag. As fans posted a photo one of LG’s hashtags, it caused the virtual slot machine displayed on an LG TV to spin and award a prize.
Photo: Courtesy of LG
To authentically integrate LG products into the gala, the organizers used LG G3 smartphones to display descriptions of the art showcased on the televisions.
Photo: Todd France Photography
