Earlier in March, Old Navy kicked off its campaign in Brooklyn with a mural that was hand-painted by artist Kelsey Montague. A version of the street art greeted guests at the West Edge event.
Photo: Roger Kisby
The event showcased the brand’s new “Greenhouse Charm” spring dresses.
Photo: Roger Kisby
For the event, Old Navy wanted to bring to life its latest TV spot, which features pro female skateboarders in its spring dresses.
Photo: Roger Kisby
“Wearing dresses to skateboard is a great expression of that spirit, and you'll see the philosophy carry over into everything we do,” said Julie Luker, Old Navy’s PR and digital engagement director.
Photo: Roger Kisby
Playful elements of skateboard culture such as floral-decorated skate ramps, helmets, and backpacks filled the space.
Photo: Roger Kisby
A photo backdrop spelled out “Hi!” with skater wheels in pink, orange, and white.
Photo: Roger Kisby
Helmets and sneakers were provided so attendees could test out their skateboarding skills.
Photo: Roger Kisby
At the D.I.Y. skateboard station guests could choose to design their own tray or coat rack using a selection of funky printed skateboard decks.
Photo: Roger Kisby
Bright and colorful floral crowns from Crowns by Christy complemented the dress collection and added contrast to the skater vibe.
Photo: Roger Kisby
Guests could make their own custom blends of tea while nibbling on breakfast treats like artisanal pop tarts and mini sandwiches.
Photo: Roger Kisby
