Aldo worked with Refinery29 to create “Love Walk,” a glowing runway surrounded by a coiled structure covered in nearly 250 shoes and pulsing light. The walls featured messages inspired by the brand's fall campaign.
Refinery29’s 29Rooms took place September 8 to 11 in Williamsburg, Brooklyn. In collaboration with Planned Parenthood, the large-scale installation “Bright Future" used bright neon signage to highlight healthcare issues. Guests could also listen to stories from people who’ve been touched by the organization, as well as pledge their support.
Dunkin’ Donuts Coffee at Home created a "kitchen" where guests could taste the brand’s Bakery Series coffee flavors and vote for their favorite.
Sponsor Cadillac featured a Carpool Karaoke booth that combined a sound studio with the Cadillac XT5 Crossover. The booth, which was created by Jack Morton Worldwide and OM Digital, allowed participants to record a social-media-shareable video of themselves singing along to popular songs.
Guests entered the space to find a series of neon backboards that utilized 220 feet of LED lighting and 1,700 feet of wiring. Further into the experience was a 25-foot tunnel crafted from 1,100 pieces of wood from a basketball court.
