Kids

In 2010, the Dumbo Arts Festival changed its format and debuted a new slate of family-minded activities and entertainment. To encourage the participation of all-ages guests, the festival programming included a painting station where folks could express themselves freely.

Natalie Alcala organized a Fashion Mamas L.A. event in January, at which the Mama Circle provided childcare while guests participated in a meditation session at Unplug Meditation in Los Angeles.

During the "Kids Only Press Conference" on Saturday, kids could ask questions of Cubs players Anthony Rizzo, Justin Grimm, Kyle Hendricks, and Travis Wood.

The team's mascot, Clark the Cub, was on hand to chat with and entertain young conference attendees.

Throughout the weekend, kids had the opportunity to meet new Cubs players, including pitcher Jon Lester.

The event had plenty of games for families including "Cubs Family Feud" presented by MasterCard and "Cubs Bingo" presented by Budweiser. There was also an area plied with beanbag chairs and baseball-theme video games.

In one area of the maze, a pair of “mad scientists” entertained the crowd.

The Jungle Jamboree station featured an interactive music wall that invited kids to test out a variety of instruments.

A collaborative mural invited kids to express themselves through art by coloring in Houghton Mifflin Harcourt characters under the direction of a local artist. The murals will be donated to education institutions and organizations that serve families in each local community.

The experience's Story Camp station featured tented libraries that offered story time sessions for parents and their kids.

The welcome truck showcased an interactive world map with illustrations of children giving audible "hellos" in different languages. Brand ambassadors gave kids a chance to plan their own journey on the map.

Activities for kids included mini hopscotch.

The experiential qualifying tour stopped at seven U.S. cities, beginning June 10 and ending Saturday. Competition arenas were split into themes based on the Ninjago property, including Fire and Lightning. The entire course served as a way to immerse competitors into the Ninjago world.

Winning teams from each city qualified to participate in the finale, which took place Saturday at Legoland California Resort in Carlsbad. Decor included a gong inspired by the series.

Challenges included "Lloyd's Ninja Build," which involved recreating a ninja sculpture using Lego bricks.

Another challenge had participants use physical agility to crawl through a web of fake laser rays.

"Jay's Lightning Maze" had both team participants work together to guide a wand through a metal maze with the goal of not having the wand touch the metal.

The installation had four photo stations including one where children could wear astronaut gear.