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Evening Events

October 6, 2017
After-Party Outdoor Space
After-Party Outdoor Space

During the 90-minute window, workers—including more than 100 staffers from Blueprint alone—also transformed the outdoor area that had previously held the red carpet. Heat lamps and bar seating were set up, and centerpieces were exchanged. Lounge seating featured blue velvet chairs and gold details, and organizers provided blankets to keep guests warm. 

Photo: Show Ready Photo
After-Party Outdoor Space
After-Party Outdoor Space

The outdoor after-party featured a performance by DJL. Disco balls overhead added to the late-night vibe.

Photo: Show Ready Photo
After-Party Outdoor Space
After-Party Outdoor Space

Additional lounge seating featured mirrored installations by Blueprint, which proved to be a popular spot for photo ops.

Photo: Show Ready Photo
After-Party Lounge at Zellerbach Rehearsal Hall
After-Party Lounge at Zellerbach Rehearsal Hall

Blueprint Studios created an additional after-party space at Zellerbach Rehearsal Hall at the San Francisco War Memorial & Performing Arts Center, located across from Davies Symphony Hall. Decor featured luxe white and gold furnishings, strands of lights, and plenty of candles. 

Photo: Show Ready Photo
After-Party Tent
After-Party Tent

The bar served wine from Pine Ridge Vineyards, Seghesio Family Vineyards, Domaine Carneros, and OneHope.

Photo: Show Ready Photo
Levi's Presents Neon Carnival
Levi's Presents Neon Carnival

The event included its signature Ferris wheel as well as an enormous checkered dance floor.

Photo: Jonathan Leibson/WireImage
Levi's Presents Neon Carnival
Levi's Presents Neon Carnival

Tequila Don Julio poured specialty drinks from inside an Airstream.

Photo: Jonathan Leibson/WireImage
Jeremy Scott and Moschino Party
Jeremy Scott and Moschino Party

The venue’s central lagoon featured a custom marquee surrounded on all sides by large-scale candies that appeared to float above. 

Photo: Sam Deitch/BFA.com
Yelp Managers Summit
Yelp Managers Summit

Yelp hosted its annual summit for 400 nationally based managers late last month at Headquarters Beercade River North in Chicago. Designed by Kehoe Designs, the event featured a ceiling Slinky installation that combined glittering disco balls with the glow-in-the-dark toys.

Photo: Tina Smothers
The evening event, which was hosted by actress Regina Hall, featured a backdrop of custom-designed graffiti created by Julio Himede Design. The artwork was temporarily attached to buildings with vinyl stickers, creating a fully immersive and on-theme environment for attendees and the TV audience.
The evening event, which was hosted by actress Regina Hall, featured a backdrop of custom-designed graffiti created by Julio Himede Design. The artwork was temporarily attached to buildings with vinyl stickers, creating a fully immersive and on-theme environment for attendees and the TV audience.
Photo: John Sciulli/Getty Images for VH1/Viacom
The entirety of Brooklyn Street at Paramount Studios was transformed with custom-made elements such as newspaper boxes covered in era-appropriate stickers. Producers also designed street lights, bicycles, fire hydrants, and a hot dog cart.
The entirety of Brooklyn Street at Paramount Studios was transformed with custom-made elements such as newspaper boxes covered in era-appropriate stickers. Producers also designed street lights, bicycles, fire hydrants, and a hot dog cart.
Photo: Courtesy of Julio Himede Design
Even the lot's doors were transformed, using custom sconces and hardware that would fit the time period.
Even the lot's doors were transformed, using custom sconces and hardware that would fit the time period.
Photo: Courtesy of Julio Himede Design
A festive opening party at Cowabunga Bay Water Park on July 19 enforced the idea that this was not a typical conference. Balloon designs from Balloon Bonanza formed a peace sign, a flower, and an entry arch.
A festive opening party at Cowabunga Bay Water Park on July 19 enforced the idea that this was not a typical conference. Balloon designs from Balloon Bonanza formed a peace sign, a flower, and an entry arch.
Photo: McKenzie Deakins
As guests entered the South Towne Expo Center for the daytime conference, held from July 20 to 22, they were greeted with bright, on-theme touches such as a vintage VW bug, floral installations by the Flower Affair, and a photo-op-friendly bike from Madsen Cycles.
As guests entered the South Towne Expo Center for the daytime conference, held from July 20 to 22, they were greeted with bright, on-theme touches such as a vintage VW bug, floral installations by the Flower Affair, and a photo-op-friendly bike from Madsen Cycles.
Photo: McKenzie Deakins
Also at the entrance, the brand’s logo was spelled out with greenery and flowers. '[The company] wanted the event to be heavy in florals and feel like it was 'blooming' from start to finish,' said Geffen.
Also at the entrance, the brand’s logo was spelled out with greenery and flowers. "[The company] wanted the event to be heavy in florals and feel like it was 'blooming' from start to finish," said Geffen.
Photo: McKenzie Deakins
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