The Lab
A photo booth at the beginning of the experience allowed attendees to take holographic-inspired shots in a box created with mirrors and neon lights that changed colors.
Photo: Nikki Jahanforouz
The Lab
SoftLab, a New York-based design studio, created “Volume,” an interactive cube of responsive mirrors that redirected light and sound as a volume that reflected the excitement of attendees surrounding the cube.
Photo: Nikki Jahanforouz
HL Group and Natuzzi Italia developed a balloon installation photo booth in collaboration with the Bosco for the Italian furniture brand’s event in May, which featured art by New York artists Ed Granger, Jon Burgerman, and Hektad that was inspired by Natuzzi Italia’s Re-vive chair. Guests splattered paint and decorated a backdrop of black and white balloons with vibrant colors from a branded paint can, creating their own works of art in front of a GIF photo booth.
Photo: Kelsey Stanton/BFA.com
In August, Simple Booth debuted a new product called LiveFeed. In conjunction with the company’s HALO photo booth platform, LiveFeed displays the guests’ photos in a real-time gallery, which can be projected or viewed on screens.
Photo: Courtesy of Simple Booth
FoxTales’ gravity-defying StoryRoom is a rotating 360-degree visual experience. The room and video camera rotate in unison, creating the illusion of guests crawling up the wall and dancing on the ceiling. For Comic-Con International in July, the New York-based experiential marketing firm customized the StoryRoom with branding for FX’s comedy-drama Atlanta.
Photo: Brittany Keene
Another new FoxTales product is StoryStage, an 8- by 8-foot platform outfitted with a 10-foot-high aerial-mounted camera that shoots images from above. StoryStage launched in January at Canon’s C.E.S. booth. The company recruited Hawaiian artist Aaron Kai to create an abstract piece that was inspired by Canon’s theme “Visionaries Welcome” and the slogan “See Impossible.” The aerial photo snapped by the Canon 5D Mark III then became a custom animation.
Photo: Courtesy of FoxTales
Mashable House
Mashable House, which moved to a new location at the Main, had a theme and programming around the concept of superfans. Activities included live Twitter shows hosted by Sesame Street's Cookie Monster, disco tunnels, a secret bar accessed through the company’s Snapchat, and a photo opportunity to recreate Beyoncé’s iconic pregnancy announcement.
Photo: Julia Robinson
Guests posed inside the sideways room photo booth setup.
Photo: Travis Keyes
The “frozen in time” photo booth set-up was one of several photo ops.
Photo: Patrick McMullan
The event featured a number of floral photo ops, including one in which a woman appeared as part of the installation.
Photo: Hechler Photographers
Perrier-Jouët's photo activation invited guests to pose with a bottle of champagne in a floral bathtub ball pit.
Photo: Hechler Photographers
