Family Areas

October 9, 2017
A mother’s lounge by Plum Organics gave breastfeeding or pumping mothers—or women who had brought their babies to the event—a place to relax and decompress. Toys by Shop Bitte were on hand to entertain the kids.
A mother’s lounge by Plum Organics gave breastfeeding or pumping mothers—or women who had brought their babies to the event—a place to relax and decompress. Toys by Shop Bitte were on hand to entertain the kids.
Photo: Kara Brodgesell
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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About 400 women attended the one-day event, including fashion bloggers and designers, art directors, magazine editors, chefs, and other working mothers.
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The immersive experience began during the It movie screening at the TCL Chinese Theatre. Actors dressed as the character Georgie Denbrough walked through the theater, giving guests a memorable—and scary—photo op.
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