Movie premiers

The immersive experience began during the It movie screening at the TCL Chinese Theatre. Actors dressed as the character Georgie Denbrough walked through the theater, giving guests a memorable—and scary—photo op.

The Georgies also roamed the area outside the theater, and on the red carpet.

One wall of the party featured 3-D projection mapping that depicted the house from the film as well as rain, to give the impression that it was raining throughout the party. CBC Technical handled the event’s audiovisual production.

The focal point of the after-party was a 10-foot chandelier that referenced a scene in the film. It was made from kids’ items such as toys, bikes, stuffed animals, hockey sticks, instruments, clothing, and more.

The red-balloon theme continued to a photo backdrop, which featured the words “scary” and “not scary at all” on a series of doors (another reference to a scene in the film). Guests used the area to take selfies with a clown mannequin, or pose with the Georgies.

Clown mannequins and collectibles from L.A. Circus were placed throughout the event.

Missing-person posters were plastered throughout the event space, featuring names and pictures of Pennywise the Clown’s victims from the film.

Passed hors d’ouvres and desserts (pictured) were also on-theme, using plenty of blacks, reds, and whites. The Hollywood Roosevelt catered, while Chris Brugler Catering served as a consultant.

The Georgies roamed the party with their red balloons, occasionally popping up behind guests to scare them. Signs from the movie’s Derry Police Department further immersed guests, while sunflowers—another nod to the film—provided by CJ Matsumoto featured prominently in the event decor.