Dew & N.B.A. Courtside HQ
Mountain Dew hosted its experiential space for fans from February 18 to 19 at the Board of Trade. Produced by Motive, the space featured decor inspired by the soda brand and celebrated basketball culture. The headquarters was part of the Courtside Project, a series of creative projects from N.B.A. players, creative icons, and fans to celebrate the N.B.A. lifestyle.
Photo:Â Patrick Niddrie/Invision for Mountain Dew/AP Images
To connect the experience to the brand's N.B.A. partnership, organizers added several basketball-theme areas, including a room designed to look like an N.B.A. dressing room.
Photo: Courtesy of Jack Daniel's
