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EvenTrends2018

October 19, 2017
Wall Art
Wall Art

Following its 2015 conference titled Selma at 50: Still Marching, the Chicago Theological Seminary transformed graphic recordings created by Ink Factory into wall art for its office.

Photo: Courtesy of Ink Factory
Stage Backdrop
Stage Backdrop

For Maestro Health’s HR Technology Expo & Conference in 2016, Ink Factory’s artist took notes on a digital tablet and the image was projected on large screens that served as the backdrop on the stage.

Photo: Courtesy of Ink Factory
Large-Screen Displays
Large-Screen Displays

At Maestro Health’s conference, eight screens hung around the large hall so all 9,000 attendees could clearly see the graphic recording as it was being created in real time.

Photo: Courtesy of Ink Factory
Book
Book

Following Purdue University’s Dawn or Doom conference in 2015, organizers created a book that included details from every talk, and the visual notes created by Ink Factory.

Photo: Courtesy of Ink Factory
Pre-Event Tips
Pre-Event Tips

For the OpenStack Summit in Austin in 2016, ImageThink created a graphic with tips for attendees that organizers displayed in the registration area.

Photo: Courtesy of ImageThink
PDF Summary
PDF Summary

At Content Marketing World, September 4 to 7 in Cleveland, Kingman Ink produced a PDF version of the visual notes its artists created from 20 sessions at the event. The company sent the PDF to attendees who requested a copy.

Photo: Courtesy of Kingman Ink
Mural
Mural

At the Chicago Theological Seminary’s 2016 conference, Ink Factory created a 7- by 20-foot mural illustrating content from sessions.

Photo: Courtesy of Ink Factory
Outdoor Mural
Outdoor Mural

During Chicago Ideas Week in 2014, Ink Factory visualized the theme of “A Community of Curiosity” on the exterior of the Violet Hour, a bar in the Wicker Park neighborhood.

Photo: Courtesy of Ink Factory
Plexiglas Keepsake
Plexiglas Keepsake

For a party to commemorate Chicago Trading Company’s 20th birthday, Revel Global Events hired Ink Factory to create a custom 5- by 10-foot light box covered with lightweight acrylic. During the event, artists drew images on the light box to represent key moments in the company’s history. After the event, guests received small Plexiglas versions of the artwork as a gift.

Photo: Courtesy of Ink Factory
Stacked Display
Stacked Display

In the atrium and trade show hall at the Huntington Convention Center of Cleveland, Kingman Ink created display towers from the boards of visual notes taken during Content Marketing World sessions.

Photo: Courtesy of Kingman Ink
Promotional Items
Promotional Items

After an event, visual notes can be turned into promotional items, such as this mug, set of notecards, mousepad, and more from ImageThink.

Photo: Courtesy of ImageThink
A festive opening party at Cowabunga Bay Water Park on July 19 enforced the idea that this was not a typical conference. Balloon designs from Balloon Bonanza formed a peace sign, a flower, and an entry arch.
A festive opening party at Cowabunga Bay Water Park on July 19 enforced the idea that this was not a typical conference. Balloon designs from Balloon Bonanza formed a peace sign, a flower, and an entry arch.
Photo: McKenzie Deakins
Color-coordinated beach chairs and towels added to the playful vibe at the opening party, while the pool was filled with branded Agnes & Dora floats and beach balls.
Color-coordinated beach chairs and towels added to the playful vibe at the opening party, while the pool was filled with branded Agnes & Dora floats and beach balls.
Photo: McKenzie Deakins
As guests entered the South Towne Expo Center for the daytime conference, held from July 20 to 22, they were greeted with bright, on-theme touches such as a vintage VW bug, floral installations by the Flower Affair, and a photo-op-friendly bike from Madsen Cycles.
As guests entered the South Towne Expo Center for the daytime conference, held from July 20 to 22, they were greeted with bright, on-theme touches such as a vintage VW bug, floral installations by the Flower Affair, and a photo-op-friendly bike from Madsen Cycles.
Photo: McKenzie Deakins
Also at the entrance, the brand’s logo was spelled out with greenery and flowers. '[The company] wanted the event to be heavy in florals and feel like it was 'blooming' from start to finish,' said Geffen.
Also at the entrance, the brand’s logo was spelled out with greenery and flowers. "[The company] wanted the event to be heavy in florals and feel like it was 'blooming' from start to finish," said Geffen.
Photo: McKenzie Deakins
DJ booths were set up around the exhibit hall, and seating areas featured branded throw pillows, giving guests the opportunity to relax and listen to music between sessions.
DJ booths were set up around the exhibit hall, and seating areas featured branded throw pillows, giving guests the opportunity to relax and listen to music between sessions.
Photo: McKenzie Deakins
During breaks, attendees could stop by a pop-up Agnes & Dora store to see new merchandise such as notebooks, mugs, tote bags, and, of course, clothing. The product displays also featured floral arrangements.
During breaks, attendees could stop by a pop-up Agnes & Dora store to see new merchandise such as notebooks, mugs, tote bags, and, of course, clothing. The product displays also featured floral arrangements.
Photo: McKenzie Deakins
The colorful theme continued to the water bottles, which were adorned with the Agnes & Dora logo and whimsical phrases such as “Let the sunshine in.”
The colorful theme continued to the water bottles, which were adorned with the Agnes & Dora logo and whimsical phrases such as “Let the sunshine in.”
Photo: McKenzie Deakins
A wall of greenery and flowers led guests into the understated general-session area, where Agnes & Dora consultants learned strategies for sales, social-media promotion, work-life balance, and more.
A wall of greenery and flowers led guests into the understated general-session area, where Agnes & Dora consultants learned strategies for sales, social-media promotion, work-life balance, and more.
Photo: McKenzie Deakins
Agnes & Dora's owner created the convention’s “Bloom” logo; it was later worked into signage, name tags, and other collateral.
Agnes & Dora's owner created the convention’s “Bloom” logo; it was later worked into signage, name tags, and other collateral.
Photo: McKenzie Deakins
On the last day of the convention, the Geffen Events team had two hours to transform the general session area into a 1960s-theme after-party, complete with giant dreamcatchers, an old VW bus, 25 disco balls, and a performance stage.
On the last day of the convention, the Geffen Events team had two hours to transform the general session area into a 1960s-theme after-party, complete with giant dreamcatchers, an old VW bus, 25 disco balls, and a performance stage.
Photo: McKenzie Deakins
Seating options at the closing party were a mix of colorful chairs, funky ottomans, swing chairs, and branded throw pillows on the floor.
Seating options at the closing party were a mix of colorful chairs, funky ottomans, swing chairs, and branded throw pillows on the floor.
Photo: McKenzie Deakins
Utah Food Services created meat, pasta, sushi, and other catering stations for the after-party.
Utah Food Services created meat, pasta, sushi, and other catering stations for the after-party.
Photo: McKenzie Deakins
The after-party took on a bohemian theme, complete with patterned rugs, eclectic throw pillows, and crystals as decor.
The after-party took on a bohemian theme, complete with patterned rugs, eclectic throw pillows, and crystals as decor.
Photo: McKenzie Deakins
Guests at the after-party—who were encouraged to wear on-theme attire—could make their own floral crowns, then get henna tattoos from local artist Mountain Mehndi. Palm readings by Margaret Ruth were also available, as well as an oxygen bar by Water Fusion.
Guests at the after-party—who were encouraged to wear on-theme attire—could make their own floral crowns, then get henna tattoos from local artist Mountain Mehndi. Palm readings by Margaret Ruth were also available, as well as an oxygen bar by Water Fusion.
Photo: McKenzie Deakins
The evening ended with two live bands, as well as a hip-hop fitness session with the Fitness Marshall.
The evening ended with two live bands, as well as a hip-hop fitness session with the Fitness Marshall.
Photo: McKenzie Deakins
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