Mixalot is software intended for use at structured networking events, similar to a speed-dating experience. Planners create a list of industries and roles that are appropriate for their event—for a tech event it might be investor, business development, marketing, etc.—and attendees use a Web link to set up their profile with the industries and roles that describe them and the people they want to meet. When the networking experiences begins, attendees receive a text message with information about their first match and where to sit to meet them—for example indicated by numbered tables. After a time set by the planner, generally about 10 minutes, attendees receive another text with instructions of where to go to meet their next match. Participants who want to continue the connection after the event receive a list of people they met, allowing them to compile contact information without the need for business cards.
Klaxoon provides a variety of tools to facilitate information-sharing and collaboration at events. Planners can use the system to launch surveys, ask questions, create games, and prompt brainstorming. The system provides real-time results, so planners can track if attendees need clarification on content. The company is based in France, and expanded to the United States in June.
