Balloons

This massive 40-foot-tall installation from All About Balloons featured almost 6,000 confetti-filled, custom-branded, and lighted balloons. The company’s eight-foot-tall balloon robot named Rupert was also on the trade show floor.

"I mean, who doesn't love balloons? These giant colorful trees (built by Founders Entertainment with balloon arrangements supplied by Katie Balloons) were sprouting up around the festival grounds at Governors Ball this year. Talk about instant photo bait! And such a clever way to reinvent what some may consider a tired design trope." —Michele Laufik, style editor