Brand Activation Services’ Dream Caraoke transforms an exotic car like a Ferrari into a fully functional video karaoke booth, superimposing a moving road in the background for a realistic look. Videos can be shared via text, email, and social media. The company also offers branded soundproof recording booths for events. Pricing is available upon request.
I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design is intended evoke a feeling of life and health. The booth also has large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.
Everyone who plays Plinko at the NextGen Healthcare booth walks away with a prize, ranging from car chargers and Amazon gift cards to virtual-reality headsets and an Amazon Echo.
Philips has created a small theater in its booth where it is hosting 21 educational presentations, most led by external thought leaders. The company is also live-streaming some of the sessions using Periscope Producer, which launched in October to give brands a way to stream high-quality video from professionals cameras rather than just from a smartphone or tablet. The first six sessions streamed via Periscope have garnered a total of more than one million impressions and 450,000 views.
Truven Health Analytics used wood slats to create unique frames for two large screens hanging above the main aisles on the perimeter of its booth. Organizers said the frames are part of an overall effort to add more organic elements to the booth, such as real greenery and wood flooring instead of carpet.
