IWD

Near the main stage, a step-and-repeat evoked buttons with phrases such as "Women's rights are human rights" and "Love wins."

Sophia Amoruso’s company Girlboss hosted the second Girlboss Rally at Industria Studios in New York in November. The event brought together top female entrepreneurs including Ashley Graham, Elaine Welteroth, Leandra Medine, and Whitney Wolfe, plus 600 attendees from 14 countries. Decor from the Gathery included a pink-lit hallway with hanging signs that said “No-Shame Zone,” “Start Your Own Shit,” and other inspiring phrases.

The sold-out Girlboss rally also had inspirational phrases on the walls from prominent women such as Beyoncé and Maya Angelou.

The Los Angeles edition of Refinery29's 29Rooms in December also featured messages of women's empowerment. A room from entertainer Lilly Singh presented women as superheroes and addressed the cycle of girl-on-girl hate. Refinery29 staffers acted as models for the painted work. Attendees were also invited to enter a phone booth and call a female friend to spread a message of love.

In December in Los Angeles, AwesomenessTV and Gatorade welcomed local high school girls to a motivational workout class led by celebrity trainer Gunnar Peterson, actress Lea Michele, World Cup champion Julie Foundy, and TV host Rachel DeMita. The women led a conversation about how playing sports shaped who they are today, and workout area featured colorful lockers adorned with the phrase “Sisters in Sweat.”

Girlboss Media C.E.O. and founder Sophia Amoruso has created a female-centric brand that provides a podcast known as Girlboss Radio. The New York Times best-selling author of #Girlboss also initiated Girlboss Rally this year, a conference that drew 500 women. Amoruso is represented by WME Speakers, which provides pricing on request.