Quest Events’ 3-D sculpted plastic FormSet panels create one-of-a-kind stage sets, screen surrounds, and decor elements. In addition, the company's new geometric Geo Walls and Towers (pictured in the center) can be lit from below to match an event’s color scheme such as purple. All items are available for rent nationwide; pricing is available upon request.
Photo: Courtesy of Quest Events
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
Photo: Euan Lampitt of the Mint Agency
'Essence' Black Women in Hollywood Awards
The magazine hosted its 11th annual Black Women in Hollywood awards on Thursday at the Beverly Wilshire. Intended to honor and celebrate Hollywood's most impactful African-American women, this year's honorees included Lena Waithe, Tiffany Haddish, Danai Gurira, and Tessa Thompson. The full gala was televised on OWN on Saturday night.
While last year’s event switched to an evening gala to honor the award show’s 10th anniversary, this year returned to its standard luncheon format. “The luncheon format is what makes the event distinct,” explained Jovanca Maitland, director of live events and experiential for Essence. “Guests build their schedules around our daytime event, making it a priority.”
Show development and production—including the overall design and fabrication as well as the eye-catching stage backdrop and set design—was handled by AgenC in partnership with the Essence event team.
Photo: Line 8 Photography. All rights reserved.
Designer David Beahm hosted a 20th-anniversary event in New York in March. Dubbed “A Riot of Color,” the evening asked guests to come dressed in their most colorful outfits, and an eye-catching step-and-repeat featured large, round collections of flowers on a wall of greenery.
Photo: Roey Yohai
The ninth annual Veuve Clicquot Polo Classic took place in June 2016 at Liberty State Park in New York. A floral wall used greenery to spell out the brand’s name and surrounded it with orange flowers and bottles of the champagne.
Photo: Courtesy of Veuve Clicquot Polo Classic
Forbes Travel Guide celebrated its 60th anniversary with a star-studded dinner in Beverly Hills in March. Designer Marc Friedland handled decor, and an elegant step-and-repeat floral wall formed the shape of a V—a nod to the guide’s “Verified” listings.
Photo: Courtesy of Forbes Travel Guide
Shoe brand Sole Society hosted a lunch at Marie Gabrielle Restaurant in Dallas in April. The influencer-heavy event had Palm Springs-inspired decor, including a simple-yet-eye-catching floral photo backdrop.
Photo: Courtesy of Sole Society
At the Metropolitan Museum of Art’s 2013 Costume Institute gala in New York, the staircase was flanked by oversize American and British flags made entirely of 150,000 red, white, and blue roses, designed to represent the punk movement's origins in New York and London.
Photo: Courtesy of the Metropolitan Museum of Art/BFAnyc.com
For a multi-day event at Resort at Paws Up in Montana in 2016, event designers EventWorks went for an upscale western theme. A decorative wall with hanging vases and greenery was used to mask the kitchen prep area.
Photo: Courtesy of EventWorks
Hair-product brand Creme of Nature hosted a launch event for four new products catering to women with natural hair last June in New York. The event featured a floral wall installation—conceived by Fluid Content and created by Summit Atlantic Productions—that was designed to look like a woman’s hair. The event was designed and managed by First and Last PR.
Photo: Tihany Luna
An ombré wall of blooms including cabbage roses and hydrangeas was created by Todd Fiscus for a Fort Worth wedding in 2015.
Photo: Courtesy of Sara Donaldson
The inaugural In Goop Health event took place in June 2017 in Culver City, California. A unique step-and-repeat embraced the day’s healthy theme: It was made of vegetables including lettuce, artichoke, radicchio, radish, red chard, broccoli, broccoflower, mini romaine, and wheat grass. The wall was created by floral designer Eric Buterbaugh.
Photo: Emma Feil
At the 2017 Revolve Festival, held at the Merv Griffin Estate in Indio during Coachella weekend, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.
Photo: John Sciulli/Getty Images for Moet
At the Veuve Clicquot Polo Classic in Los Angeles in 2013, a 3-D arrivals area evoked a vintage flower stand with bottles potted as plants and logo plaques on wooden sticks growing up from moss.
Photo: Claire Barrett Photography
Wine brand Meiomi celebrated the launch of its new rosé in at a private townhouse in Greenwich Village in New York. Misty Copeland, a principal dancer for the American Ballet Theatre, posed in front of an intricate floral wall that combined roses and succulents, created by Ellen Robbin Creative.
Photo: Benjamin Lozovsky/BFA.com
At the Indie Beauty Expo, held in New York in 2016, a large paper flower wall served as the photo booth backdrop.
Photo: Taylor McIntyre/BizBash
Held in Beverly Hills in 2015, Hallmark’s TCA event had a 20-foot-long step-and-repeat made from plum carnations with cream-colored roses, hydrangea, and plum orchid accents. Along Came Mary Events produced and designed the event, and L.A. Premier provided the flowers.
Photo: Sean Twomey
Floral designer Michelle Tran, co-owner and lead designer at With a Flower, decorated the Ritz Carlton, Toronto, in 2015 with $80,000 worth of flowers for a personal engagement party designed to look straight out of a fairytale. One-thousand Pink Floyd roses lined the entryway walls and ceilings, while more than 25,000 gloriosa blooms decorated the walls, floors, and light fixtures.
Photo: Rebecca Wood
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Photo: Jakob Layman
Many guests walking around Beautycon sported glittery hair and skin, which they got from Beauty Creations' in-booth Glitter Bar. The booth also featured a photo area with colorful balloons and a lifeguard stand.
Photo: Claire Hoffman/BizBash
At the ASU GSV Summit, held in Salt Lake City in May, the main stage had an interesting three-dimensional design. Pieces of vinyl-wrapped foam hung from the ceiling and were mounted to the flat vinyl backdrop to give it the effect. AgencyEA designed and produced the event.
Photo: Courtesy of AgencyEA
Patrons' After-Party
Local band the Cheeseballs performed against a floral backdrop.
Photo: Show Ready Photography
