Photo: Courtesy of Entertaining Company
“Halcyon Stage made classical music more enticing to millennials with what they call ‘experiential orchestra.’ Staged at Dock5, a loading dock turned event space in Union Market in Washington, D.C., its debut event coordinated kaleidoscope lighting projections with the tone and tempo of the orchestral music. People were enthralled!” —D. Channing Muller, contributing writer
Photo: D. Channing Muller for BizBash
“For the season 2 premiere of TBS’s Search Party in New York, the event included an interactive theater performance. It put guests in the center of a murder mystery, and moved through several rooms where the guests became more and more aware of the suspect. The performance was impactful and changed slightly depending on how the guest reacted, so every guest had a personalized experience.” —Taylor McIntyre, photo editor
Photo: Jason Kempin/Getty Images for TBS
Crowd-sourced content collected via a hashtag was used in a mural in the conference space.
Photo: Clint Brewer
The event, which took place at the San Jose McEnery Convention Center, set the tone at the entrance.
Photo: Clint Brewer
The Pavilion served as a networking hub and site for mini-seminars such as Millennial Mimosas, Females Entrepreneur Meetup, Makers’ Bazaar, Bookkeeping Buds, and more.
Photo: Clint Brewer
The greenery-filled Park was another space for attendees to meet. Design details such as swingset-like seats at a table added a playful touch.
Photo: Clint Brewer
In addition to traditional seating, the main space offered couches and oversize chairs.
Photo: Clint Brewer
A social-media wall aggregated conversations with the conference hashtag #QBConnect.
Photo: Clint Brewer
Attendees were offered complimentary rides in pedicabs that featured conference branding.
Photo: Clint Brewer
Attendees took part in a virtual-reality demo at the Emerging Tech Showcase.
Photo: Clint Brewer
Kellogg’s NYC Café
From February 9 to February 25, the newly-opened Kellogg's NYC Café transformed into a cereal celebration of Team U.S.A. at the Olympic Winter Games with a red, white, and blue color scheme and Kellogg's limited-edition cereal box signage.
Photo: Courtesy of Kellogg's
American Express Experience at N.B.A. All-Star Weekend
A golden vault tied into American Express’s long partnership with the Los Angeles Lakers. A 500-pound door led to a room with 500 safety deposit boxes and 30 gallons of gold paint. Lakers memorabilia was displayed, and iconic players such as Shaquille O’Neal posed for photo ops.
Photo: Phillip Faraone/Getty Images for American Express
On the last day of the convention, the Geffen Events team had two hours to transform the general session area into a 1960s-theme after-party, complete with giant dreamcatchers, an old VW bus, 25 disco balls, and a performance stage.
Photo: McKenzie Deakins
