In May, Linkin Park played a free show on the backlot stage at Jimmy Kimmel Live in Los Angeles. The show was free and not ticketed, but the band wanted a way to connect with those who attended after the performance. To do that, it worked with Ampsy, which provides hyper-local social content aggregation, visualization, and analytics. Ampsy used social geofencing to discover posts on social media from people at the concert so the band could thank fans directly and offer them merchandise and other perks.
At the North American International Auto Show in Detroit in January, Ford created a virtual-reality experience to help consumers see how the brand is committed to the “Future of Mobility.” Twelve guests at a time sat in the chairs and donned headsets, which made it feel as if a giant drone was lifting them in the air and flying them around a futuristic city. During the flight, the drone would pause to hover over certain scenes to provide more in-depth information about Ford’s mobility vision. Examples of the content in the experience included two friends using their FordPass app, a driver parking using pre-booking and autonomous vehicle technology, and a demonstration of what cars look like when you don’t need to hold a steering wheel. The flight also included some moments just for fun, such as diving down the side of a skyscraper and zooming down city streets. According to Imagination, which created the VR experience, 9,400 riders participated.
The event had a holiday-theme calligraphy station.
Ahead of Super Bowl LII, Jennifer Lopez headlined AT&T Presents DirecTV Now Super Saturday Night at Nomadic Live on February 3 at the Armory in Minneapolis. Giant boomboxes made with LED lighting came to life when guests pressed the play button, triggering lights, music, and the emergence of dancers who performed routines. They also housed a DJ booth in the “tape deck” part of the boombox, where DJ Myles Hendrik spun tunes for general admission guests. Blue Revolver handled the event’s experiential production.
Guests could scan the QR codes on an album display wall in order to purchase them on site.
A giant LED wall responded to guests’ movements and the music.
Pixel Vortex, created by Brooklyn-based collective Windmill Factory, invited guests to play with LED balloons that swirled in a wind vortex. The installation was also accompanied by an aura-reading box, where guests could place their hands under a metal pad that was connected to a camera. Once the camera flashed a picture of the participant, the colors inside the installation changed based on that person's aura reading.
Photoboxx is a social media printing station for parties and events. When guests post their photos to Twitter or Instagram using a designated hashtag, the Photoboxx printer automatically prints a hard copy. Hosts can customize the background color of the prints and also add graphics or logos. They can also choose whether to display or hide information such as username, profile image, and comments. After the event, Photoboxx provides a report on hashtag usage, impressions, and reach.
Add a splash of bright colors to event photos with the Neon Video Booth from Foto Master. Guests stand in front of a dark backdrop and use an LED spray can or pen to create virtual doodles. A camera in front of the guests uses an algorithm to detect and track the LED light. The resulting image of guests and their artwork can be saved as a video or turned into photos, GIFs, or flip books, all with brand logos and messages. Hosts can choose the color and size of the neon pen.
