1. Get guests moving early.
Morning workouts can increase productivity throughout the day. IMEX America in Las Vegas has begun offering the IMEXrun, an early-morning 5K along the city's infamous strip. The 2017 run drew 450 conference attendees from 50 countries.
Photo: Courtesy of IMEX
The inaugural In Goop Health summit, held in June in Los Angeles, featured collagen martinis, sound bath mediation, crystal therapy, and other unconventional wellness-focused ideas. There were also several workout classes offered to start the day, including a foam-rolling session from popular trainer Lauren Roxburgh.
Photo: John Salangsang/BFA.com
4. Make it memorable and motivational...
The Forbes Under 30 Summit, held in October in Boston, aimed to create memorable moments within a larger conference. During one session, former N.B.A. player Amare Stoudemire shared tips and led an informal basketball game for attendees at a gym on the campus of Emerson College.
Photo: Johnny Wolf
In early December in Los Angeles, AwesomenessTV and Gatorade welcomed local high school women to a motivational workout class led by celebrity trainer Gunnar Peterson, actress Lea Michele, World Cup champion Julie Foundy, and TV host Rachel DeMita. The women led a conversation about how playing sports shaped who they are today. A visually appealing workout area featured colorful lockers adorned with the phrase “Sisters in Sweat.”
Photo: Phillip Faraone/Getty Images for Awesomeness
