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Enhancements

January 17, 2018
Spotify Supper
Spotify Supper

Beverage coasters offered music and C.E.S.-related facts. 

Photo: Courtesy of Spotify
Delta’s Pre-Grammy Party
Delta’s Pre-Grammy Party

A giant LED wall responded to guests’ movements and the music.

Photo: Chasi Annexy
Before entering the museum, all guests had to complete a maze outside, which was constructed by Bayer Brothers Sets. Music, lights, and models dressed in mirror-covered body suits set the tone for the surreal evening.
Before entering the museum, all guests had to complete a maze outside, which was constructed by Bayer Brothers Sets. Music, lights, and models dressed in mirror-covered body suits set the tone for the surreal evening.
Photo: VIM Studio
At the beginning of the night, V.I.P guests were directed to a downstairs speakeasy, which transformed the children’s portion of the museum into a Sherlock Holmes-inspired space with wine barrels and leather furniture. Glamorous snacks from Wolfgang Puck Catering were on hand, including a “Golden Egg” made from butterscotch pudding and milk chocolate cream, as well as mimosa cupcakes with gold liners.
At the beginning of the night, V.I.P guests were directed to a downstairs speakeasy, which transformed the children’s portion of the museum into a Sherlock Holmes-inspired space with wine barrels and leather furniture. Glamorous snacks from Wolfgang Puck Catering were on hand, including a “Golden Egg” made from butterscotch pudding and milk chocolate cream, as well as mimosa cupcakes with gold liners.
Photo: Antonio Diaz
To enter the speakeasy, guests were given edible paper with the passcode; they were then instructed to destroy the paper by eating it. The papers were made from rice starch and potato starch, causing them to dissolve with moisture.
To enter the speakeasy, guests were given edible paper with the passcode; they were then instructed to destroy the paper by eating it. The papers were made from rice starch and potato starch, causing them to dissolve with moisture.
Photo: Antonio Diaz
The main event took over all five floors of the museum. Furniture by AFR and decor by Shag Carpet were chosen to complement the existing exhibits.
The main event took over all five floors of the museum. Furniture by AFR and decor by Shag Carpet were chosen to complement the existing exhibits.
Photo: Antonio Diaz
On-theme activities were available throughout the event. In one area, the cocktail attire-clad guests could dissect squids and sharks. Other activity highlights included a crime lab, where experts helped guests solve a crime, as well as lie detector tests, optical illusion and augmented-reality stations, and cryptozoology trivia.
On-theme activities were available throughout the event. In one area, the cocktail attire-clad guests could dissect squids and sharks. Other activity highlights included a crime lab, where experts helped guests solve a crime, as well as lie detector tests, optical illusion and augmented-reality stations, and cryptozoology trivia.
Photo: Courtesy of Perot Museum of Science and Nature
On the museum's second floor, Wolfgang Puck Catering presented a series of science-based food stations. One memorable highlight was a large centrifuge: Chefs put fresh figs inside and then turned on the machine, and the force of the spinning caused the seeds and denser part of the figs to separate from the juice. The juice was then served as a carbonated “beer” with lime. Educators from the museum were on hand to explain the science behind the concept.
On the museum's second floor, Wolfgang Puck Catering presented a series of science-based food stations. One memorable highlight was a large centrifuge: Chefs put fresh figs inside and then turned on the machine, and the force of the spinning caused the seeds and denser part of the figs to separate from the juice. The juice was then served as a carbonated “beer” with lime. Educators from the museum were on hand to explain the science behind the concept.
Photo: Antonio Diaz
The fig beer was served out of test tubes, further tying into the science theme.
The fig beer was served out of test tubes, further tying into the science theme.
Photo: Antonio Diaz
A rotary evaporator also figured into a memorable drink option. The machine boils liquid at a low temperature, causing it to turn into a vapor before cooling back into a liquid. Chefs put in apple cider, reducing it over time so that guests could open a vial and smell natural apples in the vapor.
A rotary evaporator also figured into a memorable drink option. The machine boils liquid at a low temperature, causing it to turn into a vapor before cooling back into a liquid. Chefs put in apple cider, reducing it over time so that guests could open a vial and smell natural apples in the vapor.
Photo: Antonio Diaz
Wolfgang Puck Catering also offered 3-D food printing throughout the evening. Blinis were topped with the catering company's logo, along with smoked salmon and dill crème fraîche. “It was a fun play on science and engineering,” explained chef Drew Swanson.
Wolfgang Puck Catering also offered 3-D food printing throughout the evening. Blinis were topped with the catering company's logo, along with smoked salmon and dill crème fraîche. “It was a fun play on science and engineering,” explained chef Drew Swanson.
Photo: Antonio Diaz
Designers incorporated the theme of “intrigue” into all aspects of the event decor and entertainment, including the bars.
Designers incorporated the theme of “intrigue” into all aspects of the event decor and entertainment, including the bars.
Photo: Antonio Diaz
Throughout the event, mirrored furniture and chrome finishings were used to create illusions with the reflections, further tying into the theme. The Garden Gate provided flowers in rounded, clear vases.
Throughout the event, mirrored furniture and chrome finishings were used to create illusions with the reflections, further tying into the theme. The Garden Gate provided flowers in rounded, clear vases.
Photo: VIM Studio
In a blind tasting sponsored by Texas-based Revolver Brewery, guests with given face masks embroidered with the word “Intrigue.” They then tasted everything from puffed Korean spiced shrimp chicharrones to espresso-dusted crickets, trying to guess what they were eating.
In a blind tasting sponsored by Texas-based Revolver Brewery, guests with given face masks embroidered with the word “Intrigue.” They then tasted everything from puffed Korean spiced shrimp chicharrones to espresso-dusted crickets, trying to guess what they were eating.
Photo: Antonio Diaz
Every half hour, Wolfgang Puck pastry chefs hosted a live cake-decorating session. Mirror glaze was poured on the cakes, and finished with intricate decorations. The cakes were then displayed on a vertical display wall, and guests were given smaller versions to taste.
Every half hour, Wolfgang Puck pastry chefs hosted a live cake-decorating session. Mirror glaze was poured on the cakes, and finished with intricate decorations. The cakes were then displayed on a vertical display wall, and guests were given smaller versions to taste.
Photo: Antonio Diaz
For the rest of the catering, Swanson and his team opted for a series of seasonal small plates. “We’ve found over the years that it’s an easier way to provide variety, serving everything in a small two- to three-bite portion,” he said.
For the rest of the catering, Swanson and his team opted for a series of seasonal small plates. “We’ve found over the years that it’s an easier way to provide variety, serving everything in a small two- to three-bite portion,” he said.
Photo: Antonio Diaz
One of the tray-passed dessert options was a chocolate-dipped toasted marshmallow with graham cracker dust and chocolate-filled pipettes.
One of the tray-passed dessert options was a chocolate-dipped toasted marshmallow with graham cracker dust and chocolate-filled pipettes.
Photo: Antonio Diaz
The evening ended with an after-party featuring a performance by Taylor Pace Orchestra, where guests were invited to don 'disguises' such as fedoras and spy glasses.
The evening ended with an after-party featuring a performance by Taylor Pace Orchestra, where guests were invited to don "disguises" such as fedoras and spy glasses.
Photo: Antonio Diaz
Projected tessellations—geometric patterns found in nature—were displayed at the museum's entrance and exit.
Projected tessellations—geometric patterns found in nature—were displayed at the museum's entrance and exit.
Photo: Antonio Diaz
MakeLab recently added a new service: D.I.Y.-designed wine glasses. Event guests create their own designs on a tablet—either freehand or using drag-and-drop templates—which are then laser-engraved onto wine glasses, which the guests can use during the event or take home as favors. MakeLab can even adorn the glasses with photos and selfies. Plus, attendees are able to watch the entire process from start to finish.
MakeLab recently added a new service: D.I.Y.-designed wine glasses. Event guests create their own designs on a tablet—either freehand or using drag-and-drop templates—which are then laser-engraved onto wine glasses, which the guests can use during the event or take home as favors. MakeLab can even adorn the glasses with photos and selfies. Plus, attendees are able to watch the entire process from start to finish.
Photo: Courtesy of MakeLab
Each custom logo s’more kit, $4.50, from Candy With a Twist contains all the ingredients—including a branded marshmallow—needed to put together the campsite snack. Kits can be shipped throughout the United States and Canada.
Each custom logo s’more kit, $4.50, from Candy With a Twist contains all the ingredients—including a branded marshmallow—needed to put together the campsite snack. Kits can be shipped throughout the United States and Canada.
Photo: Courtesy of Candy With a Twist
Marriott International and N.C.A.A. Bracket Breakfast
Marriott International and N.C.A.A. Bracket Breakfast

Ahead of March Madness, Marriott International—the official hotel partner of the N.C.A.A.—hosted a basketball-theme breakfast at the Renaissance New York Times Square Hotel's R Lounge on March 12. The event featured basketball-theme floral centerpieces by Olga Sahraoui, as well as brackets for attendees to fill out. The hotel handled event production in-house.

Photo: Courtesy of Marriott International
Marriott International and N.C.A.A. Bracket Breakfast
Marriott International and N.C.A.A. Bracket Breakfast

The event brought in ESPN and Big 10 Network commentator Robbie Hummel to offer guests advice on filling out brackets, and had on-theme catering treats such as basketball cake pops.

Photo: Courtesy of Marriott International
FabFitFun Paradise Pop-Up
FabFitFun Paradise Pop-Up

Women’s lifestyle brand FabFitFun is celebrating its latest spring box with a colorful installation at Grand Central Market in Los Angeles, which runs through Sunday. The Instagrammable installation displays the boxes in an urban garden with hand-painted cacti and plants from local florist Strega Flora by Nikki Pettus. 

Photo: Courtesy of FabFitFun
Dom’s Burgers at 189 by Dominique Ansel
Dom’s Burgers at 189 by Dominique Ansel

189 by Dominique Ansel transformed its space into an outdoor picnic-inspired pop-up serving limited-edition burgers this week. On-theme decor in the pop-up included green turf rugs, picnic displays, and chess boards. The restaurant worked with production designer Kelly Sheridan to produce the pop-up. 

Photo: Courtesy of Dominique Ansel
Dom’s Burgers at 189 by Dominique Ansel
Dom’s Burgers at 189 by Dominique Ansel

The pop-up also offered guests the chance to relax in a hammock alongside additional picnic-theme props.

Photo: Courtesy of Dominique Ansel
Becel PLNT Dining Experience
Becel PLNT Dining Experience

Margarine brand Becel hosted a pop-up greenhouse restaurant in Toronto from February 28 to March 2. The space was designed to mimic the feel of a greenhouse, complete with hanging garden lights, sod flooring, and plants as table decor. Everything inside of the pop-up was made entirely out of plants. 

Photo: Vito Amati/Ryan Emberley Photography
Becel PLNT Dining Experience
Becel PLNT Dining Experience

The event producers wanted to ensure all materials in the greenhouse were green. A branded wall was created with a soy-based epoxy and built without nails. 

Photo: Vito Amati/Ryan Emberley Photography
Becel PLNT Dining Experience
Becel PLNT Dining Experience

Becel partnered with TV personality and interior designer Jillian Harris, registered dietitian Tori Wesszer, and chef Matt Dean Pettit to develop signature dishes for PLNT’s menu. The menu and dinnerware were created with plant-based materials. Dishes included vegan mushroom wellington, crunchy guacamole bites, and deviled eggs. 

Photo: Vito Amati/Ryan Emberley Photography
Sugarfina St. Patrick’s Day Candy
Sugarfina St. Patrick’s Day Candy

For an upscale St. Patrick’s Day-theme party idea, candy company Sugarfina has a dedicated St. Patrick’s Day line packaged in lucite cubes that cost $7.50 each. The Lucky Pints o’ Beer (left) are beer-shaped gummies with a citrus flavor, while the Pot o’ Gold Pearls are chocolate droplets in gold candy shells. 

Photo: Courtesy of Sugarfina
Elegant Affairs St. Patrick’s Day Mojito
Elegant Affairs St. Patrick’s Day Mojito

For a St. Patrick’s Day-inspired cocktail idea, Elegant Affairs’ Luck o’ the Mojito has lime juice, fresh mint leaves, rum, sugar, club soda, and Creme de Menthe. 

Photo: Courtesy of Elegant Affairs
1. Break the ice.
1. Break the ice.

One of the primary functions of a name badge is to increase conversations and networking. For the ninth iteration of the Engage! luxury-wedding business summit, held in Las Vegas in 2012, name badges served as an icebreaker: The number of crystal charms on the tag identified how many times the badge-wearer had attended an Engage! conference. Veteran attendees had nine balls, while first-timers had one.

Photo: Readyluck
For the inaugural Teen Vogue Summit, held in Los Angeles in December, badges also aimed to spark conversation: Each one included the attendees’ social handle and a cause they were most passionate about. Guests could also customize the badges—which were adorned with the hashtag #Goals—with fun, on-theme buttons throughout the day.
For the inaugural Teen Vogue Summit, held in Los Angeles in December, badges also aimed to spark conversation: Each one included the attendees’ social handle and a cause they were most passionate about. Guests could also customize the badges—which were adorned with the hashtag #Goals—with fun, on-theme buttons throughout the day.
Photo: Vivien Killilea/Getty Images for Teen Vogue
TEDActive in Palm Springs, California, in 2013, had a similar idea: Buttons with blank fields labeled 'Talk to Me About ... ' invited guests to write a short list of topics they love or are knowledgeable about, to encourage meaningful mingling. Attendees could attach the buttons to their existing badges. The independent TED-style event TEDxWaterloo in Canada, takes it a step further, leaving titles and company names off of name badges. Instead, organizers leave 40 characters on the badges for attendees to finish the phrase “I'm chasing … ,” which gets conversations started among attendees on a deeper level.
TEDActive in Palm Springs, California, in 2013, had a similar idea: Buttons with blank fields labeled "Talk to Me About ... " invited guests to write a short list of topics they love or are knowledgeable about, to encourage meaningful mingling. Attendees could attach the buttons to their existing badges. The independent TED-style event TEDxWaterloo in Canada, takes it a step further, leaving titles and company names off of name badges. Instead, organizers leave 40 characters on the badges for attendees to finish the phrase “I'm chasing … ,” which gets conversations started among attendees on a deeper level.
Photo: Alesandra Dubin/BizBash
Another way to let guests express their personalities is through badge ribbons, which hang at the bottom of the badge. While ribbons often are used to designate event roles—speaker, alumni, etc.—they can also be used to break the ice. PC/Nametag offers seven themed “fun packs” of ribbons that can be customized with items such as emoji.
Another way to let guests express their personalities is through badge ribbons, which hang at the bottom of the badge. While ribbons often are used to designate event roles—speaker, alumni, etc.—they can also be used to break the ice. PC/Nametag offers seven themed “fun packs” of ribbons that can be customized with items such as emoji.
Photo: Courtesy of PC/Nametag
2. Kill two birds with one stone.
2. Kill two birds with one stone.

Badges are also an opportunity to give attendees necessary information—without making them carry around a heavy event program. At C2 Montréal last month, attendees wore klik name badges from Montreal-based technology company PixMob. In addition to displaying guest credentials in a large, easy-to-read format, the badges connected them to the klik technology—an audience engagement solution that can be used for ticketing and registration, data and analytics, event communication, and much more. The LED wearable can light up in 16-million different colors in response to remote control commands. In addition to badges, the klik technology can be used in wristbands and in buttons on lanyards; event organizers can rent or buy the wearables.

Photo: Mateo Casis
For Etsy’s first New York conference in 2013, organizers demonstrated simple changes to enhance sustainability. The conference program and badge were combined into one item to minimize waste and to keep attendees' hands free.
For Etsy’s first New York conference in 2013, organizers demonstrated simple changes to enhance sustainability. The conference program and badge were combined into one item to minimize waste and to keep attendees' hands free.
Photo: The Photo Booth Party
Another way badges can increase effectiveness is through the addition of a Poken. The device attaches to a badge's lanyard and comes in dozens of conversation-starting designs such as a panda bear, a ninja, and a bumblebee (as well as a simple black-and-white model). The device uses near-field communication, so simply tapping two together exchanges the information stored on them, such as contact information, social network profiles, documents, videos, and Web sites. After the event, users plug the Poken into their computer's USB port to see all the people and information collected.
Another way badges can increase effectiveness is through the addition of a Poken. The device attaches to a badge's lanyard and comes in dozens of conversation-starting designs such as a panda bear, a ninja, and a bumblebee (as well as a simple black-and-white model). The device uses near-field communication, so simply tapping two together exchanges the information stored on them, such as contact information, social network profiles, documents, videos, and Web sites. After the event, users plug the Poken into their computer's USB port to see all the people and information collected.
Photo: Courtesy of Poken
3. Complement the decor.
3. Complement the decor.

If every attendee is going to be wearing a badge, it's a good chance to enhance an event's decor. For the 2016 edition of Engage!, held in Palm Beach, Florida, Vanessa Kreckel of Two Paper Dolls designed the colorful leather name tags, which tied into the event’s tropical theme. 

Photo: Jeremie Barlow
National badge-design company PC/Nametag offers a variety of attractive options for events, including colorful badges printed on metallic silver. The lanyard colors can be matched to the badge to create an eye-catching tag that can complement an event’s decor.
National badge-design company PC/Nametag offers a variety of attractive options for events, including colorful badges printed on metallic silver. The lanyard colors can be matched to the badge to create an eye-catching tag that can complement an event’s decor.
Photo: Courtesy of PC/Nametag
Summer Brand Camp—an annual conference in Dallas for foodservice industry professionals working in human resources, marketing, and operations—incorporates camp-style elements every year. For the 2015 conference, organizers evoked a craft station at a kids’ camp, inviting guests to decorate their name badges with colored beads.
Summer Brand Camp—an annual conference in Dallas for foodservice industry professionals working in human resources, marketing, and operations—incorporates camp-style elements every year. For the 2015 conference, organizers evoked a craft station at a kids’ camp, inviting guests to decorate their name badges with colored beads.
Photo: Jill Harper/Summer Brand Camp
For Be Inspired PR’s Tassels and Tastemakers networking event, held in Los Angeles in 2016, name badges added to the event’s simple yet upscale design. The multicolored tags, which simply listed attendees’ first name and social-media handle, were displayed on a wall designed by Couture Events.
For Be Inspired PR’s Tassels and Tastemakers networking event, held in Los Angeles in 2016, name badges added to the event’s simple yet upscale design. The multicolored tags, which simply listed attendees’ first name and social-media handle, were displayed on a wall designed by Couture Events.
Photo: Anna Delores Photography
4. Sometimes, less is more.
4. Sometimes, less is more.
For smaller events, name tags don’t have to break the budget—or stick to a standard format. Artist marketplace Minted suggests a D.I.Y. option for event hosts using a simple button maker. The colorful round buttons are a simple, unobtrusive way to share guest names plus a small fun fact about them—which encourages conversation. Read more about the process on Minted’s Julep blog.
Photo: Melanie Blodgett for Julep
For New York Fashion Week in 2009, sponsor YKK—a zipper manufacturer—created unique lanyards for the badges every attendee needed to access the tent. Instead of a branded fabric strap, YKK supplied an oversize, functioning zipper, which gave attendees something to fiddle with while waiting for shows to start.
For New York Fashion Week in 2009, sponsor YKK—a zipper manufacturer—created unique lanyards for the badges every attendee needed to access the tent. Instead of a branded fabric strap, YKK supplied an oversize, functioning zipper, which gave attendees something to fiddle with while waiting for shows to start.
Photo: BizBash
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