Furniture and decor in the conference hub, known as “One Place,” aligned with the camp theme. The room housed the registration area, sponsor booths, recharging stations, and snacks.
Photo: Jill Harper/Summer Brand Camp
The Tomorrowland area included 10 exhibits and a rotating schedule of demonstrations from more than 100 additional companies.
Photo: Courtesy of AgencyEA
Airbnb transformed a parking lot into “The Oasis,” a home for sponsors, product demonstrations, and interactive stages.
Photo: Frazer Harrison/Getty Images for Airbnb
YouTube B-to-B Lounge
The lounge had a small stage for presentations, and a bar area in the back of the room allowed for conversation and networking. Greenery from La Petit Gardenia brought warmth to the space, while an LED light treatment from Felix Lighting gave it a modern twist. Aramark handled the catering.
Photo: Huy Doan
YouTube B-to-B Lounge
Smaller networking lounges were set up throughout the foyer in living-room settings where YouTube content played on television screens. Blueprint Studios and Taylor Creative provided rentals.
Photo: Huy Doan
YouTube Partner Reception
In keeping with the Route 66 theme, a retro diner-inspired lounge featured a Mustang convertible that was converted into couches. “The party didn’t need to tie back into any specific content, so we had a little more flexibility to come up with a unique theme,” explained Choi. “We came up with a treatment that would tie together roadside attractions, that feeling of being in a car, and where you would stop on iconic Route 66, and started to design the space around these ideas.”
Photo: Huy Doan
IndieWire Studio presented by Dropbox
Sponsor Pizza Hut hosted an interactive lounge that offered guests branded arcade games and free pizza.
Photo: Clayton Chase
IndieWire Studio presented by Dropbox
The space also included a section sponsored by the A.C.L.U., a national nonprofit organization that works in courts, legislatures, and communities to defend individual rights guaranteed by the Constitution. Guests were invited to take photos with signs focused on issues they were most passionate about. The printed photos were then posted on a branded wall.
Photo: Clayton Chase
The decor for a lounge for new music hall The Soundry in Columbia, Maryland, from the team between D.C.’s The Hamilton Live, incorporated bright purple shades.
Photo: Kalorama Photo
The raw venue was transformed with colorful, modern furniture that created common space for guests to interact, relax, and get work done. Bright pink wrapping was used to separate the different areas of the event, and T-Mobile offered a spot for charging phones.
Photo: Chris Swoszowski
One of three stage areas—dubbed Hustle Hall—was designed as a theater in the round, allowing guests to get closer to the speakers. In the front row were couches and lounge chairs. "It’s really inviting; people wanted to hang out there for hours," said Balestrieri.
Photo: Ben Draper
The main speaker area—a.k.a. the Baller Room—had a colorful stage designed with architectural elements. As the only room to hold all 850 attendees, organizers added several video screens so everyone had a good view.
Photo: Chris Swoszowski
Speakers on the main stage included Gwenyth Paltrow (left) and Girlboss founder Sophia Amoruso (right).
Photo: Chris Swoszowski
In collaboration with sponsor Marriott, organizers created an on-site studio from where it broadcast eight Facebook Live interviews with conference speakers.
Photo: Lawrence Sumulong/TED
Twitter Green Room
Twitter worked with Los Angeles-based event agency The Say OK for its lounge, which featured multiple rooms designed in monochromatic colors. The green area, which also included branding for influencer network Niche, featured a rounded entrance lit with neon. A series of Twitter and Niche icons formed on-theme decor on the wall. Each colorful room featured props, furniture, carpets, and pillows that matched the color scheme.
Photo: Courtesy of Twitter
YouTube Creator Lounge
For the second year in a row, MAS produced a lounge space dedicated exclusively to YouTube creators. It was designed to resemble a retro diner, with a soda counter, a dessert case, diner booths with mini jukeboxes, and a temporary tattoo parlor. The dessert case was filled with branded skateboards and sweatshirts, which were custom-made as giveaways for creators.
Photo: Courtesy of MAS Event & Design
Snapchat Creator Lounge
Snapchat created a tranquil space for meetings and networking. Greenery, umbrellas, and colorful chairs gave the indoor event an outdoor feeling.
Photo: Courtesy of Snapchat
Bai at Lollapalooza
The beverage brand also offered fruity popsicles and samples of its Antioxidant Infusion Drinks.
Photo: Barry Brecheisen/BizBash
'Deadline Hollywood' Podcast Event
Deadline Hollywood hosted an extension of its popular podcast series, "New Hollywood," highlighting underrepresented voices in the industry at Love Child Social House. Yara Shahidi, Gillian Jacobs, and others participated in the panel.
Photo: Courtesy of Deadline Hollywood
Green
For VidCon in Anaheim in June, Twitter worked with The Say OK for its lounge, which featured multiple rooms designed in monochromatic colors. The green area, which also included branding for influencer network Niche, featured a rounded entrance lit with neon. A series of Twitter and Niche icons formed on-theme decor on the wall. Each colorful room featured props, furniture, carpets, and pillows that matched the color scheme.
Photo: Courtesy of Twitter
The event’s hashtag was displayed prominently throughout the event space.
Photo: Lisa Lake/Getty Images for Four Seasons Hotels and Resorts
A networking area filled with Ikea furnishings and sponsor activations was located outside the venue.
Photo: Kara Brodgesell
Diamond of California set up an all-day snack and drink bar in the back of the room.
Photo: Kara Brodgesell
The space is also hosting a variety of panel discussions from entrepreneurs and beauty influencers. Furniture for the panel room came from Joss & Main.
Photo: Jason van Ostrander
CoLab 3, the hotel's new third-floor business hub, has 13 meeting spaces and seven gaming-theme rooms, which include eclectic seating arrangements and swing sets.
Photo: Courtesy of AccorHotels
Roc Nation's The Brunch
Inside the white tent, vibrant decor details included floral chandeliers and blue and white furniture with pops of yellow that created an Italian Garden theme. Bright Event Rentals and Revelry Event Designers also worked on the event.
Photo: Kevin Mazur/Getty Images for Roc Nation
Additional activities for guests included cornhole on a custom set.
Photo: Sarjoun Faour
To-go treats such as popcorn and pretzels were on hand for guests. Bags were labeled with yellow taglines, including ones that read "Keep it Corny."
Photo: Sarjoun Faour
