Samsung’s onsite truck at the Las Vegas Convention Center offered Galaxy owners complimentary technical support, cracked screen repairs, and software updates.
For Intel’s keynote speech, Fireplay, a creative and design studio, created a custom laser effect for the speech backdrop. To create the effect, Fireplay designed and implemented a system of moving spheres, LED illuminators, and pulsed high-power laser beams to symbolize data flowing between connected devices and cloud-based network nodes.
Instead of giving away its usual branded swag, Twitter decided to give back by encouraging guests to donate to three nonprofits: Black Girls Code, Girls Inc., and the Las Vegas Victim’s Fund.
Guests could test out the flying taxi by experiencing an augmented-reality simulator in the four-person cabin, which offered consumer scenarios including a red-carpet premiere landing and cross-city day and night trips. Sector 5 created the digital landscape and experience.
Polaroid, which regularly features some of the most eye-catching booths at C.E.S., celebrated the launch of Polaroid Originals, a new brand dedicated to analog instant photography. The booth’s centerpiece was a massive replica of the Polaroid OneStep 2, the brand’s instant analog camera that debuted in September to mark the brand’s 80th anniversary. The booth showcased other products, which include 3-D printers and Amazon Alexa-enabled speakers.
The booth was designed by Andreas Bergmann, while the implementation of the booth design and event management was handled by Skyline. PRG provided the audiovisual elements.Â
