IFMA

Inspirational and educational phrases such as "Start your own shit" and information on equal pay adorned the conference's walls.

The Blue Moon bar went literal with the brand name, displaying an illustrated backdrop in blue and orange colors that depicted downtown Austin at night. The bar showcased oranges in vases and the brand’s signature glasses. An illuminated blue moon was suspended over the bar.

Street sign and lamp post props enhanced the atmosphere of a bustling downtown Austin street.