Speakeasy

Anchored by a large custom-carved Golden Fleece, the iconic Brooks Brothers logo served as the centerpiece to the step-and-repeat at the bicentennial celebration of the American fashion house, produced by the Firm. Set up in the Hall of Fame space, a wall of white roses and hydrangeas was flanked by hedges designed in a latticework pattern.

One of three on-site party spaces custom-created for the bicentennial celebration, Dizzy's Coca-Cola, which opened about 30 minutes into the party, was designed to be a hideaway speakeasy. Metallic curtains and feather plume trees lined the entrance into the club, which provided guests with an ideal backdrop for social media.

Once inside, guests came upon a venue decorated with antique mirrors, cafe style tables, and vintage cabaret lamps that featured a live band playing all night. So popular was the gilded, jazz-age speakeasy that it turned into the unofficial after-party. with guests staying until 1:30 a.m.

The Firm used state-of-the-art technology to pay homage to Brooks Brothers' rich history. Directly adjacent to the main party space, the Ertegun Hall of Fame featured massive video animations that provided a visual journey via contrasting images from the early 1800s to today. Vertical rows of Golden Fleece sheep were suspended in the air for a dramatic visual effect.

With sweeping city views spanning from Columbus Circle to Fifth Avenue across Central Park South, the tiered Appel party space was outfitted Hamptons-style, with lounge furniture, oversize custom created cherry blossom trees, and custom Brooks Brothers pattern pillows.

A show-stopping 11-foot neon Golden Fleece sheep was suspended over the dance floor in the Appel space. Deejayed by Mad Marj, the logo illuminated the loft-like space as well as the street below via the 25-foot floor-to-ceiling windows, while a gobo projected the brand's "200" on the dance floor.

In addition to the vintage hot air balloon, the Atrium space also included an oversize screen running a reel with historic ads and videos, a custom green screen photo moment, and vintage-inspired food carts that served classic New York street foods and treats from hot dogs and pretzels to pizza and bagels with lox and cream cheese.

The Atrium served as the central party space and included a number of show-stopping elements, the most prominent of which was a larger-than-life vintage hot air balloon with a custom wicker basket and free-flowing florals that hung over the central bar area, the facade of which was fashioned after a classic repp tie.

Celebrating its longevity as a company, a large gold-leaf case featuring iconic Brooks Brothers styles from the 1800s to today was erected in front of one of the main windows in the main Atrium space. Plush lounge seating was featured throughout the space, the purplish hues elegantly complementing a rich red carpet.

With special acts by Wynton Marsalis and, in a surprise, Paul Simon, the performance portion of the evening ended on a rousing note with Shirley Caesar and a gospel choir that, after arriving on stage from the orchestra level, had the crowd on their feet clapping and singing along.