Night Vision Entertainment created a "shoe chandelier" for this year's N.B.A. All-Star Game in Orlando. The design featured 22 pairs of Adidas Superstar shoes hanging from the ceiling in a spiral configuration.
Photo: Kayla Hernandez for BizBash
For the 2011 U.S. Open, sponsor Moët & Chandon created a small-scale tennis court inside their New York offices.
Photo: William Star/ShootingStarsPro.com
The activation also included a photo booth, which allowed visitors to pose with virtual images of Turner Sports' announcers.
Photo: Brian Nevins
At Nike's Primetime Knockout event a couple years ago, guests were encouraged to customize their own T-shirts.
Photo: Courtesy of Relevent
Other activities at Super Bowl Village included the Super Bowl Host Committee and Global Inheritance's 100-Yard Hamster Wheel Dash, which let fans go head to head in human-powered wheels.
Photo: Courtesy of Indianapolis Super Bowl Host Committee
Taking advantage of Dodge's sponsorship, Sports Illustrated used a custom booth from the car manufacturer for DJ Sky Nellor. The DJ booth, created by Florida-based Room Service, used real Dodge parts, including functioning headlights.
Photo: Joe Fornabaio for BizBash
ESPY Awards Official After-Party Presented by Miller Lite
Wolfgang Puck catered a 10-foot-tall dessert display on which doughnuts on pegs spelled out the party's purpose.
Photo: Line 8 Photography. All rights reserved.
