Tech

June 8, 2018

2. Kill two birds with one stone.

Badges are also an opportunity to give attendees necessary information—without making them carry around a heavy event program. At C2 Montréal last month, attendees wore klik name badges from Montreal-based technology company PixMob. In addition to displaying guest credentials in a large, easy-to-read format, the badges connected them to the klik technology—an audience engagement solution that can be used for ticketing and registration, data and analytics, event communication, and much more. The LED wearable can light up in 16-million different colors in response to remote control commands. In addition to badges, the klik technology can be used in wristbands and in buttons on lanyards; event organizers can rent or buy the wearables.

Photo: Mateo Casis

Another way badges can increase effectiveness is through the addition of a Poken. The device attaches to a badge's lanyard and comes in dozens of conversation-starting designs such as a panda bear, a ninja, and a bumblebee (as well as a simple black-and-white model). The device uses near-field communication, so simply tapping two together exchanges the information stored on them, such as contact information, social network profiles, documents, videos, and Web sites. After the event, users plug the Poken into their computer's USB port to see all the people and information collected.

Photo: Courtesy of Poken

Klaxoon

Klaxoon provides a variety of tools to facilitate information-sharing and collaboration at events. Planners can use the system to launch surveys, ask questions, create games, and prompt brainstorming. The system provides real-time results, so planners can track if attendees need clarification on content. The company is based in France, and expanded to the United States in June.

Photo: Courtesy of Klaxoon