CityTarget Seattle Launch
To help launch its downtown store in 2012, CityTarget turned Seattle's Plymouth Pillars Dog Park into a doggy wonderland. It was a fitting promotion for a brand whose mascot is a bull terrier named Bullseye. CityTarget worked with Seattle’s Rally Marketing Group to develop the experience, which included a “bonetender” at a stocked Bone Bar that offered complimentary treats and toys.
Photo: Courtesy of Rally Marketing Group
