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Marsa's Design Ideas

June 27, 2018
The High Line’s Spring Benefit
The High Line’s Spring Benefit

At the annual benefit, which took place in May, guests first enjoyed cocktails on the High Line at the Diller-Von Furstenberg Sundeck and in the Chelsea Market Passage before heading to dinner at two separate locations: Highline Stages and 60 Tenth Ave. in New York. Van Wyck & Van Wyck handled design for both venues. The Highline Stages space featured two columns reimagined to look like dogwood trees with flickering candlelight. The 60 Tenth Ave. venue boasted the “Tree of Life” (pictured), a column that was transformed into a tree dripping with fiber optics that changed colors.

Photo: Liz Ligon/Courtesy of the High Line
Biblio Bash
Biblio Bash
The Toronto Public Library Foundation hosted its annual black tie fund-raiser in April at the Toronto Reference Library. Each table at the dinner portion of the event, which raised more than $692,000 for the library’s youth empowerment programs and services, featured a Canadian author host. The list of the 43 authors and their notable books were featured on circular placemats in text printed in concentric circles. Candice & Alison designed the event.
Photo: Ernesto DiStefano
The Leukemia & Lymphoma Society’s Leukemia Ball
The Leukemia & Lymphoma Society’s Leukemia Ball

Held at the Walter E. Washington Convention Center in Washington in March, the Leukemia Ball, which was designed by Hargrove, featured the event theme of “Illuminate: Shining the Light on Progress.” This idea was translated through the use of light throughout the design, including the stage and stage chandelier. The event raised $3 million.

Photo: Bruce Buckley
Power Ball XX: Carousal
Power Ball XX: Carousal

The 20th anniversary edition of Power Ball, the annual fund-raiser for the Power Plant Contemporary Art Gallery in Toronto, which was held in May at the museum, featured a risqué circus theme with rides and stalls, including an onsite tattoo parlor and a fruit shooting range.

Photo: Courtesy of Phototerra
American Cancer Society’s Discovery Ball
American Cancer Society’s Discovery Ball

For the American Cancer Society’s 12th annual Discovery Ball, which took place in April at the Swissȏtel Chicago and featured the theme of “Impact From Every Angle,” HMR Designs extended miles of ribbons from 125 points on the ceiling. As guests moved around the room, the angles intersected to create dynamic visuals.

Photo: Francis Son
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

In May, more than 600 guests gathered in the New York art institution’s Abby Aldrich Rockefeller Sculpture Garden for the dinner—a first for the annual fund-raiser—to honor philanthropist Agnes Gund. The tented dining space featured sections of round and rectangular dining tables that were decorated in four springtime shades—sunshine yellow, robin’s egg blue, rich teal, and cherry blossom pink, with linens, seat cushions, glassware, and floral arrangements to match. Greenery swags hung from the clear plastic tent’s trusses, and faux grass carpeting lined the space.

Photo: Taylor McIntyre/BizBash
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