Decore Ideas

The inaugural Rosé Day L.A. was held on June 9 at Saddlerock Ranch in Malibu, California. Headlined by Moët & Chandon, the Instagram-friendly daylong picnic was designed and produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret.

Iron Chef Marc Forgione selected gourmet food trucks for the day, and DJs including Zen Freeman and Caroline D’Amore entertained the crowd from a booth constructed of on-theme pink crates.

A focal point at the Tiffany & Co. global fragrance launch, produced by creative agency MKG at Highline Stages, was this fragrance bar populated by the scent's three main notes: iris, mandarin orange, and patchouli and musk.

Against a custom-painted robin's-egg blue faux brick backdrop and neon sign, guests were received by Tiffany fragrance professionals who guided them through each of the scent's main notes. The setup also made for a popular Instagram moment.

Positioned in the center of the venue was a larger-than-life replica of the Tiffany fragrance bottle, filled with hundreds of the brand's iconic blue boxes, that served as a social-media centerpiece for the evening.

Strong visual cues at each of the fragrance note stations, which included mandarin oranges, projected olfactory cues that further reinforced the main notes of Tiffany's first new fragrance in 15 years.

In the lead-up to the evening's special live performance, MKG erected a custom platform stage flanked by a seamless video screen comprising two panels that flashed imagery and teaser stills of the new fragrance.

At an LED neon photo booth, guests struck a pose inside an oversize replica of the fragrance bottle, choosing a traditional photo or interactive boomerang. A 10- by 4-foot cutout of the same bottle silhouette, glowing in Tiffany blue, also graced the entrance to the event.

Singer St. Vincent, with whom Tiffany & Co. enlisted to choreograph a video singing "All You Need is Love," entertained the audience with a live rendition of the Beatles hit, as well as her signature songs.

Bars with the appearance of white carrara marble were printed with the evening's hashtag.