Comic-Con International
At the convention’s Experience, brands such as Samsung, NBC, and Freeform hosted activations, including one for Marvel’s Cloak & Dagger. Participants recreated the scene where the main characters discover their powers for the first time, using bungee harnesses to create a shareable video.
Photo: Jorge Vargas/Grandesign
Beautycon L.A.
Beautycon Media’s annual festival took place July 14 and 15 at the Los Angeles Convention Center. The Better Skin Company had a memorable booth, featuring a psychedelic painted wall that evoked the brand's Mirakle Cream label. But there was a twist: Male models were painted to match the wall. Guests could pose with the models, creating a unique effect for photos.
Photo: Zack Whitford/BFA.com
Family Matters star Jaleel White also took advantage of the photo op.
Photo: E. Geno Frazier/Langley Avenue
