For a Good Impression

July 30, 2018
01 Cartier By Susie Montagna
Photo by Susie Montagna
02 Cartier By Susie Montagna 2
Photo by Susie Montagna
03 Kiehls By Gustavo Campos
Photo by Gustavo Campos
04 Target For Ted By Laura Malta
Photo by Laura Malta
05 Michaels By Susie Montagna
Photo by Susie Montagna
06 Victoria Beckham For Target By Susie Montagna 2
Photo by Susie Montagna
07 Uniqlo By Susie Montagna
Photo by Susie Montagna
08 Target For Ted Dinner By Susie Montagna
Photo by Susie Montagna
09 Michaels For Martha Stewart By Susie Montagna
Photo by Susie Montagna
10 Target Halloween By Susie Montagna
Photo by Susie Montagna
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Fairchild Fashion Media's Kristen Wildman worked with XA to create the modern design of the WWD C.E.O. Summit inside the Plaza. A color scheme of bright yellow against white was used throughout, including in the registration desk, giving the decor a clean, uniform look.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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