Children's Holiday Party

August 6, 2018
Guests were able to decorate sugar cookies with an on-site watercolor artist.
Guests were able to decorate sugar cookies with an on-site watercolor artist.
Photo: Donald Bowers/Getty Images for L'Oreal
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G-Smatt America's G-Glass combines commercial-grade glass with micro-LED lighting and media content. While originally developed for buildings and public spaces, the company has also begun offering the glass for events, both as a branding option and for an interactive activity. Glass can be customized with sponsor logos, advertisements, communication, or graphic art; it can also change shapes depending on attendees moves, creating a fun activity and photo op. Click here to see the glass in action.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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