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lolla

August 10, 2018
Lollapalooza
Lollapalooza

Headline acts this year included The Weeknd (pictured), along with Bruno Mars, Jack White, and Arctic Monkeys. 

Photo: Barry Brecheisen/BizBash
Lollapalooza
Lollapalooza

The festival featured colorful backdrops for photo ops throughout the grounds. 

Photo: Barry Brecheisen/BizBash
American Eagle at Lollapalooza
American Eagle at Lollapalooza

Keen to showcase its ability to personalize denim, American Eagle set up a two-story structure on festival grounds. The top floor offered Wi-Fi, phone chargers, and a hot festival commodity: shade. It also displayed customized jean styles.

Photo: Barry Brecheisen/BizBash
American Eagle at Lollapalooza
American Eagle at Lollapalooza

On the first floor, staffers customized denim pouches with Chicago-centric sayings that changed every day. Festivalgoers formed a line outside the activation to get screen-printed bags.

Photo: Barry Brecheisen/BizBash
Art of Everyone at Lollapalooza
Art of Everyone at Lollapalooza

Behind the BMI stage, festivalgoers could add their mark to a mural with a little help from Art of Everyone. The organization used an "artist conductor" to verbally guide guests through painting or drawing using a laser pointer. 

Photo: Barry Brecheisen/BizBash
Bai at Lollapalooza
Bai at Lollapalooza
In the V.I.P. area, guests could pose for a photo in a booth hosted by Bai. As the photo was snapped, a spurt of cool, cloudy air shrouded the booth.
Photo: Barry Brecheisen/BizBash
Bai at Lollapalooza
Bai at Lollapalooza

The beverage brand also offered fruity popsicles and samples of its Antioxidant Infusion Drinks. 

Photo: Barry Brecheisen/BizBash
N.B.A. at Lollapaloza
N.B.A. at Lollapaloza

At the N.B.A.'s on-site shop, guests could pick up customized Bulls jerseys.

Photo: Barry Brecheisen/BizBash
Tito's at Lollapalooza
Tito's at Lollapalooza

The Austin-based vodka brand hosted the Love, Tito's experience to showcase the efforts of its charitable initiative. Highlighting Chicago-based charity Bunker Labs, the activation taught guests about the local nonprofit; it also served as a digital time capsule that invited guests to make a video pledge to initiate positive change in the world. The videos will be emailed to festivalgoers a year later. 

Photo: Barry Brecheisen/BizBash
Tito's at Lollapalooza
Tito's at Lollapalooza

Guests could also play Plinko for the chance to win festival swag. Above the game board, information about Bunker Labs was displayed. 

Photo: Barry Brecheisen/BizBash
Tito's at Lollapalooza
Tito's at Lollapalooza

The brand also had a V.I.P. lounge replete with a lush, leafy bar serving up specialty Bloody Marys. As another part of its Lollapalooza presence, Tito's hosted a contest in which participants could tweet at the brand for a chance to have Bloody Mary ingredients delivered to their doorsteps.

Photo: Barry Brecheisen/BizBash
Toyota at Lollapalooza
Toyota at Lollapalooza

Toyota offered V.I.P.-style perks such as complimentary hairstyling.

Photo: Barry Brecheisen/BizBash
Toyota at Lollapalooza
Toyota at Lollapalooza

At the "Corolla Scoop of Love" station, guests could pick up a welcome cold treat. 

Photo: Barry Brecheisen/BizBash
Toyota at Lollapalooza
Toyota at Lollapalooza

Guests could top their ice cream with sprinkles and other fixings found at stations surrounding display vehicles.

Photo: Barry Brecheisen/BizBash
Jack Morton Worldwide designed and produced the activation, which included fabricating the custom workspace pods in its Princeton, New Jersey, facility.
Jack Morton Worldwide designed and produced the activation, which included fabricating the custom workspace pods in its Princeton, New Jersey, facility.
Photo: Amy Sussman/AP Images for L.L.Bean
Cycling desks provided a more active seating option. The variety of seating was intended to encourage different ways of working.
Cycling desks provided a more active seating option. The variety of seating was intended to encourage different ways of working.
Photo: Amy Sussman/AP Images for L.L.Bean
Entire work teams could book a shaded, open-air conference room for meetings. 'What's interesting is the idea of being outside. It's super helpful for creativity, it helps memory, and you're more expansive in your thinking,' said workplace strategy expert Lee Stringer, who consulted on the project.
Entire work teams could book a shaded, open-air conference room for meetings. "What's interesting is the idea of being outside. It's super helpful for creativity, it helps memory, and you're more expansive in your thinking," said workplace strategy expert Lee Stringer, who consulted on the project.
Photo: Amy Sussman/AP Images for L.L.Bean
Other seating included more residential-style comfortable chairs and an outdoor rug. 'If it's a creative blue-sky thinking session, you might want to be in lower, more comfortable seating,' said Kathryn Pratt, L.L. Bean director of brand engagement.
Other seating included more residential-style comfortable chairs and an outdoor rug. "If it's a creative blue-sky thinking session, you might want to be in lower, more comfortable seating," said Kathryn Pratt, L.L. Bean director of brand engagement.
Photo: Beth Kormanik/BizBash
People were encouraged to book workspaces in advance online—the group spaces filled quickly—but walk-ups could check to see if there was room for them.
People were encouraged to book workspaces in advance online—the group spaces filled quickly—but walk-ups could check to see if there was room for them.
Photo: Beth Kormanik/BizBash
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The show entryway featured an attention-grabbing wall of more than 1,500 balloons from Balloonzilla, an Orange County-based company that creates custom balloon art for events. (The company also designed last year’s memorable balloon canopy.) The wall of green, white, and magenta balloons—which tied into the expo’s overall color scheme—was complemented by marquee letters from Lights for Nights. In addition to light-up letters, the Southern California-based company can provide chandeliers, uplighting, lanterns, gobos and monograms, LED crystal garlands, and more for events.
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A tricked-out 1974 Airstream, the Stolen Pony Lounge in Portland, Oregon, can be customized for events; the lounge recently wrapped up a brand activation tour with the Ski Week and Lot 40 Whisky. Featuring Douglas Fir floors and detailing, white walls, and skylights, the mobile venue includes a lounge that seats 15 people, a sound system, air conditioning, a mini fridge, ice wells, and shelving. Pricing for a half day (four hours) costs $1,000 and a full day (or eight hours), $2,000. There’s a delivery and pick-up fee of $150 for locations within 30 miles of the Portland metro area. Mobile bar and photo booth services are also available for additional fees.
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