Lollapalooza

Tito’s hosted the Love, Tito’s experience to showcase the efforts of its charitable initiative. Highlighting Chicago-based charity Bunker Labs, the activation taught guests about the local nonprofit; it also served as a digital time capsule that invited guests to make a video pledge to initiate positive change in the world. The videos will be emailed to festivalgoers a year later.Â
Photo: Barry Brecheisen/BizBash