The Pop Shop by Vita Coco
Additional photo ops included three different color “changing rooms” with mirrors that displayed on-theme tag lines such as “I’m full of flavor” and “I’m popping.”
Photo: Courtesy of Vita Coco
Bulletproof Pop-Up
Bulletproof, a food, drink, and supplement brand—best known for its “Fat for Fuel” movement highlighted by coffee made with grass-fed butter—opened its first pop-up at a vacant space in SoHo in July. The fitness-theme pop-up is holding weekly events, including yoga and guided meditation through August 2. The activation, which was designed in house, features a body vibration plate garden where guests can test out the brand’s plates for five to 10 minutes. The experience is designed to reduce recovery time after exercise.
Photo: Brandon Ballard
