Step & Repeat

On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.

For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.

The film 21 and Over hits theaters on March 1.

At the Veuve Clicquot Polo Classic, a 3-D arrivals area evoked a vintage flower stand with bottles potted as plants and logo plaques on wooden sticks growing up from moss.

For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.

The press wall got a 3-D look from logo cubes placed at multiple depths.

Rather than a simple step-and-repeat, Cartoon Network created a three-dimensional sign at the Roseland Ballroom, beside which upfront attendees posed.

Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.

During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.

The first installation was a breathing step-and-repeat, designed by artist Andrey Bartenev.