party life

For Svedka’s Rio Carnival summer party in Los Angeles, event producers BMF Media Group used a variety of colorful fruits to decorate the space. Instead of vases, pineapples housed vibrant floral arrangements.

For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.

For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.