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ASPIRE at One World Observatory

September 12, 2018
It all begins with a vision
It all begins with a vision
FOOD/DRINK - We're dedicated to providing guests with a culinary experience at the very height of excellence.
FOOD/DRINK - We're dedicated to providing guests with a culinary experience at the very height of excellence.
FOOD - Our expert chefs foster the latest food trends and create the finest classic cuisine.
FOOD - Our expert chefs foster the latest food trends and create the finest classic cuisine.
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Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
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Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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Signs around BizBash Live: Florida provided instructions on how to use the chatbot, dubbed 'Betty.' The bot received more than 1,600 questions regarding the one-day event.
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It all begins with a vision
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ASPIRE at One World Observatory
The pop-up took over 939 Studio, a raw event space in downtown Los Angeles. Subtle signage was visible from the street.
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BKSK Interiors designed a disco-theme basket inspired by Summer: The Donna Summer Musical. The display featured a poster and signed playbill, two Riedel stemless champagne flutes, a 48-inch diameter faux sheepskin rug, and two tickets to see the musical and go on a backstage tour.
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During All-Star Weekend, Nike's Jordan Brand and streetwear brand Union Los Angeles teamed up for a Late Night-inspired VIP experience—a fun nod to a memorable Michael Jordan appearance from the 1980s.
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In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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