Creator Weekend 2019

To launch its first compact SUV, the EcoSport, Ford hosted Life Hack Academy Live, an experiential event that showcased simple tips and tricks.

At the entrance, guests stuck pegs into the labeled board that represented their goal for the year, including “Embrace Simplicity,” “Make Use of My Kitchen,” and “Learn a New Skill.”

Attendees completed the phrase "In 2018 I will..." and added their hang tags to a giant display board.

“We purposefully designed the event to show our customers how EcoSport can help them hack their lives so they have more time to go do the things they have always wanted to," Aquino said. The space was divided into different vignettes for each of the lifestyle topics.

Perelman and Mowry illustrated various meal prep hacks in the pop-up kitchen space.

Kelly and the bloggers from "The Place I Was Telling You About" offered tips on how to travel and pack efficiently. Travel accessories, including Polaroid cameras, travel bags, outerwear, and more, filled the wall behind the experts.

Stanley showcased a series of tips and tricks to maximize a workout while saving time.

“The Minimalists” Joshua Fields Millburn and Ryan Nicodemus joined interior designer Audrey Margarite to share tips on how to organize and declutter.

Fashion photographer Atisha Paulson and Song Exploder's Hrishikesh Hirway showcased how they turned their passion projects into successful careers. Paulson offered tips on taking photos like a pro.

Facebook participated on the community floor for the first time this year, creating a public booth activation highlighting creators including Huda Kattan, Laura Clery, Julius Dein, 80Fitz, the Crazy Gorilla, Nala Cat, and Doug the Pug. The booth featured a series of rooms where fans could pose with on-theme props and backdrops.

The living room area was covered in colorful patterns on the walls, floor, couch, books, TV, and plants.

The kitchen fridge led to a secret tunnel constructed from pool noodles, as well as a fish wall installation where the fish said phrases such as “Okkkkuurrrrr” and “It’s T-Shirt Time!”

The booth also featured a dance challenge stage. Guests stepped in front of a camera to try their best dance moves, which were broadcast in the Cheez app.