Stage

October 2, 2018
In the Aquarium space, attendees could wear headphones and watch the interviews that took place in the glass cube studio.
In the Aquarium space, attendees could wear headphones and watch the interviews that took place in the glass cube studio.
Photo: Andrew Moore
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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As a surprising and humorous way to decorate the cavernous Park Avenue Armory's drill hall, the Jewish Museum and David Stark used more than 5,000 T-shirts to form walls and a ceiling. The custom tees were painted with tongue-in-cheek takes on classic slogans, like 'Frankie Says Relax It's Purim' and 'Got Spiel?' 'We love the fact that the characters of Purim—Esther, Mordecai, Haman, and Ahasuerus—could somehow be re-contextualized as the Fab Four, and thinking of that iconic T-shirt in which the Beatles names were lain out in the Helvetica font, we immediately made the leap to lay out our Purim names in that same format. And then that led to the blur of other iconic T-shirt graphics mixed with references to Judaism and Purim—all with a big smirk,' said Stark.
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T-shirt decoration
Umbrellas made from brightly colored tablecloths and twisted stacks of seat cushions hung from the ceiling.
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Unique Event Decorations
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Guests tried their hand at decorating a life-size version of the Behr logo, paint-by-number style.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
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