Odwalla's ‘Road To Our Roots’ Tour
Odwalla, which is part of the Coca-Cola Company, celebrated its grassroots beginnings with an immersive VW van experience. Endeavor Global Marketing’s IMG Live team re-created the iconic vehicle to serve as the centerpiece for the campaign. The tour kicked off in New York and traveled to Los Angeles, San Diego, San Francisco, Portland, Seattle, Boston, and Atlanta, offering consumers a glimpse into the brand’s past, present, and future.
Photo: Courtesy of Odwalla
