At the New York premiere of the new Netflix series Maniac on September 21 at Center415, guests were taken on a journey that mimicked the storyline of the first three episodes of the show. After watching the episodes, guests walked down a rainbow-lit tunnel into a New York cityscape, similar to a scene from the show. Fitted with turf, greenery, and park props, a professional puppeteer was on-hand interacting with guests at chess tables. Food was served from street carts. The event was produced by Netflix, alongside brand experience agency Pen&Public.
At the faux pharmaceutical and biotech company Neberdine, guests were invited to sit in lab chairs and interact with GRTA, an artificial intelligence supercomputer from the series; a comedian was stationed behind the prop responding to guest’s questions.
Odwalla, which is part of the Coca-Cola Company, celebrated its grassroots beginnings with an immersive VW van experience. Endeavor Global Marketing’s IMG Live team re-created the iconic vehicle to serve as the centerpiece for the campaign. The tour kicked off in New York and traveled to Los Angeles, San Diego, San Francisco, Portland, Seattle, Boston, and Atlanta, offering consumers a glimpse into the brand’s past, present, and future.
