Photo Ops

Recreations of easily recognizable images, like Vincent Van Gogh's painting of his bedroom, let guests interact with the setting to create a shot to their liking.

Darel Carey's simplistic yet striking black-and-white room offered the type of notice-me design that Instagrammers often search for in the form of street art or vibrantly painted city walls.

The museum left snappable props out and about that guests could easily pick up and use to their liking.

Likewise, installations like the Selfie Throne, nodding to Game of Thrones, eliminated the need for event photographers and let guests shoot until they captured that one need-to-post pic.

Kitschy props like the statue of David snapping a selfie added a touch of humor that guests were also likely to want to share.

A Gym Selfie installation was one on many nods to selfie clichés.

The museum's Bathroom Selfie installation let guests create the optical illusion that they were the mirror image of friends. Such head-turning shots appeal to both posters and followers, the latter of whom are more likely to do a double-take—and comment—on unorthodox shots within their streams.

A photo op that let guests create the illusion that they were atop Los Angeles' tallest building—with a sweeping cityscape beneath them—was yet another installation that let guests create an eye-catching shot for their feeds.

For American Express Canada’s pop-up, held in Toronto in June, organizers aimed to give consumers a deeper, more visual understanding of how the brand impacts their lives. For a culinary-theme room, artists Troublesome Troy and SmugUgly designed a noodle-theme vignette inspired by their recent trip to Japan. Guests could pose in a life-size bowl of “ramen” with "noodles" that hung from oversize chopsticks. Click here to see more.

At Coach’s first external activation, held in New York in June, interactive, design-heavy rooms had subtle branding. One colorful room featured branded Skee-Ball, a Zoltar fortune-telling machine, and a giant clown mask. Click here to see more.

At Essence and Toyota’s Instagrammable playground, held in New York in December, a ”Throb" room provided attendees with a photo op in front of a giant heart that throbbed to the beat of music, creating a rhythmic monitor effect on the surrounding walls. Click here to see more.