Google Cloud Next used fun, interactive displays to promote Google products, such as this one that explained how Google Cloud protects sensitive emails and data.
Photo: Mark Wickens
Best Interactive Technology for Events
Winner: Indeed Interactive Worldwide 2018
Submitted by VIVA Creative
During Indeed Interactive Worldwide 2018, held in Austin in May, VIVA Creative designed a custom 30-foot-wide kinetic touch wall that incorporated projection mapping, sound, and kinetic paint. Interactive content showcased Indeed’s brand story and also helped attendees choose which expo booths to visit first, therefore enhancing guest flow throughout the event. Overall, the touch wall gained 8,000 onsite interactions and thousands of social media impressions.
Submitted by VIVA Creative
During Indeed Interactive Worldwide 2018, held in Austin in May, VIVA Creative designed a custom 30-foot-wide kinetic touch wall that incorporated projection mapping, sound, and kinetic paint. Interactive content showcased Indeed’s brand story and also helped attendees choose which expo booths to visit first, therefore enhancing guest flow throughout the event. Overall, the touch wall gained 8,000 onsite interactions and thousands of social media impressions.
Photo:Â Raymond McCarthy Bergeron
Best Use of Event Technology
Winner: Marriott Marquis Chicago Hotel Opening
Submitted by BMF Media
BMF Media produced the opening of the Marriott Marquis Chicago hotel in November 2017, combining standard event elements with innovative technologies such as cocktails that were created and delivered by drones and a mobile Hypno Eye photo booth that traveled to guests. To make the check-in area more exciting for guests, BMF created a visual entry wall that had a light projection of a Chicago streetscape map. The event also featured an interactive installation of LED stacked cubes that projected and mimicked the silhouettes of guests as they danced. The event resulted in 1.35 million social media impressions for Marriott.
Submitted by BMF Media
BMF Media produced the opening of the Marriott Marquis Chicago hotel in November 2017, combining standard event elements with innovative technologies such as cocktails that were created and delivered by drones and a mobile Hypno Eye photo booth that traveled to guests. To make the check-in area more exciting for guests, BMF created a visual entry wall that had a light projection of a Chicago streetscape map. The event also featured an interactive installation of LED stacked cubes that projected and mimicked the silhouettes of guests as they danced. The event resulted in 1.35 million social media impressions for Marriott.
Photo: Courtesy of BMF Media
At the Macallan Gallery 12 exhibit, held in October in New York, visitors used HoloLens devices to visually experience the whiskey’s flavor notes such as honey, citrus, cinnamon, and ginger as they rained down from suspended casks.
Photo: Wes Tarca
Facebook and Instagram’s Hall of Reactions
Facebook and Instagram set up their C.E.S. headquarters at the Wynn Hotel Las Vegas. To celebrate the engagement of one billion stories shared daily across Facebook’s apps, the brand partnered with creative agency 72andSunny and luxury candy designer Maayan Zilberman of Sweet Saba to create a social-media friendly tunnel. The tunnel’s mirrored walls featured custom sugar art lollipops of stickers available on Facebook and Instagram Stories. We’re Magnetic produced the activation.
Photo: Sherman Thomas Pollard
