
The step-and-repeat in the museum lobby featured the same oversize flowers used in the pop-up garden at the cocktail hour.
Photo: Jessica Torossian for BizBash

Kale and collards formed a leafy wall at the Philadelphia Flower Show.
Photo: Courtesy of Pennsylvania Horticultural Society
Teen Vogue Summit

Teen Vogue’s annual summit took place December 1 at 72andSunny in Los Angeles. The event, which was produced in house by CNX, featured a giant chalkboard where attendees could write why self-expression is important.
Photo: Vivien Killilea/Getty Images

Procter & Gamble took to the London Olympics for a mom-focused campaign with an activation in the form of a 65,000-square-foot “home away from home” for the mothers of competing athlete.
Photo: Eamonn MacCormack for Getty/P&G

L’Oréal Paris worked with Agenc to host a "Galentine’s Day" event in New York in February 2017. At a graffiti wall, guests were encouraged to write why they are “worth it," a play on the beauty brand's well-known slogan.
Photo: Donald Bowers/Getty Images for L'Oreal

At the "Pandora Sounds Like You: Summer" concert, held in Los Angeles in July 2017, feminine hygiene product brand Always created the Always Empowerment Wall. Guests were invited to write messages of women’s empowerment, then take photos to share on social. Always also activated in the women’s bathroom, placing custom decals on the mirrors and handing out samples.
Photo: Rachel Murray/Getty Images for Pandora