IMEX America
The eighth annual IMEX America meeting industry convention took place October 16 to 18 at the Sands Expo in Las Vegas. The 2018 show's overall theme was "legacy," and many discussions revolved around the impact event planners can have on the world. A "legacy wall" on the show floor asked attendees to write down what their legacy will be.
Photo: Courtesy of IMEX America
Manual Arts built the pop-up, which ran October 18 to 20 at the House of VR.
Photo: Courtesy of Tetley
Before smashing the cups, attendees were given protective gear to wear.
Photo: Courtesy of Tetley
Guests wielded baseball bats painted in Tetley’s blue color.
Photo: Courtesy of Tetley
In an enclosed room, attendees smashed the teacups on a padded surface.
Photo: Courtesy of Tetley
The pop-up served guests Tetley’s three new Super Tea flavors: Boost, Immune, and Antiox. The pop-up also featured a branded photo wall decorated with shattered pieces of teacups.
Photo: Courtesy of Tetley
A wall displayed white teacups inscribed with blue words such as "weak," "timid," "delicate," and "fragile." The cups were examples of what attendees could smash.
Photo: Courtesy of Tetley
Another wall displayed a motivational message in line with the activation concept.
Photo: Courtesy of Tetley
