Conference Set up

About 400 women attended the one-day event, including fashion bloggers and designers, art directors, magazine editors, chefs, and other working mothers.

The main stage inside Gallery 308 at Fort Mason—a large cultural center overlooking the San Francisco Bay—featured a plush green sofa, a patterned rug, and greenery by Natalie Bowen Designs. Bright Event Rentals provided furniture.

A networking area filled with Ikea furnishings and sponsor activations was located outside the venue.

Mothers were encouraged to bring their children to the conference. Atlejee designer Suvi Silvanto brought her nine-month-old son, Alfons. “I don’t have to worry if my baby’s accepted or not. That makes it unusual,” Silvanto said.

A mother’s lounge by Plum Organics gave breastfeeding or pumping mothers—or women who had brought their babies to the event—a place to relax and decompress. Toys by Shop Bitte were on hand to entertain the kids.

A photo booth by Smilebooth featured a custom woven backdrop by artist (and working mother) Meghan Shimek.

Attendees received small program booklets that included a blank page in the back. Attendees were encouraged to use the page to write down information for new contacts, or “to collect friends,” according to conference founder Katie Hintz-Zambrano.

A lounge by clean beauty company Beautycounter offered touch-ups and tutorials through out the day. Manicures and hand massages were provided by Parlor spa.

Diamond of California set up an all-day snack and drink bar in the back of the room.

Bloody Marys were offered during a break between sessions.

Sponsor Levi's set up a jacket customization station.

Attendees received floral takeaways at the end of the day. Other giveaways included sneakers, wireless breast pumps, and kids' lunch items.

The day ended with a cocktail party.